Marketing Manager, Off-premises
1 day ago
Boston Pizza International has been recognized as one of Canada’s 50 Best Managed Companies since 1994. Serving more than 40 million guests annually, Boston Pizza International Inc. is Canada’s No. 1 casual dining brand with more than 380 restaurants in Canada and more than $1 billion in sales. Boston Pizza has for decades enjoyed a significant takeout and delivery side to our business, which has served as a strong advantage vs. most competitors in helping us adjust to and successfully weather the significant impacts the pandemic has had on the broader restaurant industry. We hope you’ll consider joining us
**What you do**:
As a key member of the Marketing team, the **Marketing Manager, Off-Premises** is responsible for leading integrated advertising campaigns focused on the off-premises sales channel. Responsibilities include the planning, development, execution and measurement of Boston Pizza’s off-premises National Marketing programs. This includes take-out and delivery promotions, management of Boston Pizza’s gift card program and promotional calendar, media planning and strategic partnerships with 3rd party delivery service providers.
In this role, you will be expected to:
- Plan, execute and measure the performance of each off-premises Marketing program including the annual Gift Card business plan through collaboration with both internal cross-functional team members and external partners.
- Develop written communications for Boston Pizza restaurants on the specific details of each off-premises Marketing programs.
- Lead weekly and monthly reporting on key metrics within the off-premises channel which includes: channel sales comparisons and updates, promotional performance, media performance and restaurant feedback. Lead the creation of promotion post-reports to inform future Marketing programs.
- Gather and consolidate feedback on creative assets, ensuring these are aligned to Boston Pizza’s brand guidelines.
- Oversee Marketing program work back schedules to ensure all key timelines are met.
- Provide thought leadership on off-premises promotional ideas to deliver programming that drives sales in off-premises sales channels.
- Work with key strategic partners to evaluate, select, execute and measure co-branded partnership programs.
**Who you are**:
- You have a degree or diploma in Marketing, Business Administration, Commerce or related discipline;
- You have 3-5 years of Marketing experience, digital experience and/or gift card experience preferred;
- You have advanced expertise in the MS Office Suite (Word, Excel and PowerPoint);
- You are a critical thinker, with strong problem solving abilities;
- You are detail oriented, with strong organizational and time management skills;
- You have strong communication skills (verbal, written and presentation);
- You have a passion for advertising and creative evaluation;
**Why you want to work with us**:
- We’re a strong Canadian brand with a hospitality focus, embracing a work-hard, play hard philosophy;
- We’re an organization with a strong emphasis on team culture;
- Our entrepreneurial roots support a culture of collaboration;
- We’re always looking to promote internal talent;
- We have a tight-knit team to support you every step of the way;
- Through the “Future Prospects” Boston Pizza Foundation, we’re focused on giving back to the communities we live, work, and play in.
**What’s next**:
- If you know someone who might be interested, share this posting with them;
- If you’re interested, send us your resume;
- If we’re interested, we’ll reach out to you to schedule a phone screen;
- At Boston Pizza International, we are committed to a culture that welcomes, encourages and celebrates the diversity of our team members. We recognize that our decisions are better and our ultimate success greater when we work together as equal members of one family._
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