Marketing Manager, Off-premises

7 months ago

Mississauga, Canada Boston Pizza International, Inc. Full time

Boston Pizza International has been recognized as one of Canada’s 50 Best Managed Companies since 1994. Boston Pizza International Inc. is Canada’s No. 1 casual dining brand with more than 380 restaurants in Canada and more than $1 billion in annual sales. Boston Pizza has for decades enjoyed a significant takeout and delivery side to our business, which has served as a strong advantage vs. most competitors in helping us adjust to and successfully weather the significant impacts the pandemic has had on the broader restaurant industry. We hope you’ll consider joining us

**What you do**:
Reporting to the Director, Marketing Programs, the Marketing Manager, Off-Premises is responsible for leading integrated marketing campaigns focused on the Off-Premise sales channel and the planning and management of Boston Pizza’s Gift Card business, to reinforce Boston Pizza’s position as Canada’s #1 Casual Dining Restaurant.

Responsibilities include the planning, development, execution and measurement of Boston Pizza’s Off-Premise National Marketing Programs. This includes management of Delivery Service Provider (DSP’s) promotional calendars, owned channel take-out and delivery promotions, Boston Pizza’s Gift Card annual promotion calendar, and associated media plans. The Marketing Manager, Off Premises is also responsible for periodic reporting and measurement on all Off-Premise programming, and supervises one direct report (Associate Marketing Manager, Off-Premises).

In this role, you will be expected to:

- Plan, execute and measure the performance of each Off-Premise Marketing Program through the day-to-day collaboration with both internal cross-functional team members and external partners to successfully execute each program under the guidance of the Director of Marketing Programs
- Develop regular written communications for Boston Pizza restaurants on the specific details of each Off-Premise Marketing Program
- Lead periodic reporting on key metrics within the off-premise channel. This includes channel sales comparisons and updates, promotional performance, media performance and restaurant feedback. The Marketing Manager, Off-Premises will also lead the creation of promotion post-reports to inform future Marketing Programs
- Gather and consolidate clear and timely feedback on creative assets, ensuring these are aligned to Boston Pizza’s Brand Guidelines
- Oversee Marketing program workback schedules to ensure all key timelines are met
- Provide thought leadership on off-premise promotional ideas to deliver impactful programming that drives sales in Boston Pizza’s Off-Premise sales channels
- Work with key strategic partners to evaluate, select, execute and measure co-branded partnership programs
- Mentor and provide regular performance feedback to the AMM, Off-Premises to support the professional growth and overall effectiveness of this individual. This includes leading the formal performance review process, as well as informal, regular coaching, performance feedback and mentorship
- Stay abreast of media and advertising industry trends to ensure that Boston Pizza’s Marketing programs remain industry-leading and highly impactful

**Who you are**:

- You have an undergraduate degree preferably in business, commerce or marketing
- You have 3 - 5 years of marketing experience, digital experience preferred
- You have knowledge in digital marketing and digital media
- You have strong communication skills (written, verbal and presentation)
- You have strong Microsoft Office skills, particularly Word, Powerpoint and Excel
- You have strong time-management, problem-solving, cross-functional consensus-building, and strategic thinking skills
- You are able to work independently and with a team, manage complex lists of deliverables, and build relationships
- You have a passion for advertising and creative evaluation

**What’s next**:

- At Boston Pizza International, we are committed to a culture that welcomes, encourages and celebrates the diversity of our team members. We recognize that our decisions are better and our ultimate success greater when we work together as equal members of one family._

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