Manager, Communication

6 months ago

Vancouver, Canada Easter Seals BCYukon Full time

**What We Do**

For over 75 years, Easter Seals BC & Yukon has been a leader in making a difference in bettering the lives of children and adults with disabilities, and for families having to travel to Vancouver for medical treatment. Operated by the BC Lions Society for Children with Disabilities, Easter Seals BC & Yukon has helped over 1.1 million families in need through transportation services, Easter Seals Camps, educational classes, Easter Seals House, post-secondary bursaries, and community access services.

Providing these vital programs and services takes a diverse workforce, which is where you come in. We’re looking for passionate people to join our team and contribute to making Easter Seals the most welcoming, most supportive, and most inspiring place for the children, adults and families we serve.

Join us in creating a more inclusive society, so children and adults with disabilities can continue to achieve their dreams for another 75 years.

**What You’ll Do**

Your skills allow you to positively position and promote Easter Seals BCY as a leader in the charitable sector to the media, the public, program partners in industry and government, and other key stakeholders to ensure overall strategic and business objectives are met.

The Manager, Marketing & Communications, is part of a results-oriented, dynamic team, dedicated to improving the lives of people living with disabilities. You are adamant about the link between people, culture, and brand and integral to further the organization’s strategic objectives and overall mission.

**Responsibilities**

**Planning / Operations**
Works with the Vice-President, Engagement and Philanthropy to:

- Develop and manage the annual departmental budget and forecasts and maintain control of all accountable expenditures.
- Develop an annual integrated strategic operating plan for the department that builds out knowledge of and support for the organization’s vision and objectives.
- Develop and implement specific departmental marketing / communication plans.
- Ensure metrics and reporting systems are in place to track the department’s performance against established goals and objectives.

**People**
- Oversee a small team; manage staffing requirements, oversee staff performance, and implement annual work plans.
- Coach, mentor and provide developmental opportunities for staff.
- Collaborate with key internal and external stakeholders to realize marketing and communications goals.
- Coach content experts within the organization to achieve communications successes in media relations and public speaking.

**Communications / PR**
- Manage all media relations activities.
- Develop and implement annual earned media strategy to support strategic objectives.
- Collaborate, manage, and plan key organizational PR initiatives.
- Responsible for the organization's digital strategy, including web maintenance and social media platforms.
- Ensure inclusive, diverse, and accessible communications.
- Review, develop, and maintain mechanisms for improved internal communications to staff and volunteers.

**Marketing**
- Develop and implement marketing strategies for organizational programs.
- Oversee the design, production and dissemination of marketing collateral as required by specific departments and the organization.
- Act as brand manager, ensuring consistency in all marketing and communication materials.

**Risk Management**
- Ensure communications risk management policies and procedures are in place.
- Support VP Engagement & Philanthropy in managing crisis to minimize organization's impact and reputation.

**Research & Reporting**
- Analyze and report on all aspects of communications and marketing, implementing effective evaluation mechanisms to measure departmental success.
- Keep up to date on best practices within the charity sector generally and particularly changes to communications innovation and codes of practice.
- Conduct research when and where appropriate to ensure results driven strategies.

Undertake additional responsibilities as directed by the VPEP.

**What you bring**
- Undergraduate degree, certificate in PR, communications, marketing, or journalism.
- Minimum three years’ management experience.
- Solid understanding of marketing & communications management principles.
- Working knowledge of the media, including processes, tendencies, and trends.
- Working knowledge of Adobe Creative Suite and WordPress.
- Excellent oral and written communication skills.
- Well organized, self-managed with strong multi-tasking abilities and the ability to lead multiple high-priority projects simultaneously.
- Familiarity with research and reporting using qualitative and quantitative methodologies.
- Ability to adapt to changing environments and priorities and use data insights to improve work methods.

**Nice to have**:

- Experience in the Non-profit sector.
- Experience using CRM systems such as Salesforce or Raiser’s Edge.
- Experience managing and motiv

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