Manager, Brand Marketing

3 months ago

Toronto, Canada Canadian Cancer Society Full time

**_Hybrid Work Model_**

**_ Manager, Brand Marketing (15-Month Maternity Leave Coverage)_**

**WHY JOIN THE CANADIAN CANCER SOCIETY (CCS)?**

The Canadian Cancer Society works tirelessly to save and improve lives. We fund the brightest minds in cancer research. We provide a compassionate support system for all those affected by cancer, across Canada and for all types of cancer. As the voice for people who care about cancer, we work with governments to shape a healthier society. No other organization does all that we do to make lives better today and transform the future of cancer forever.

Help us make a difference.

**COME AS YOU ARE**

**JOB OVERVIEW**

As the Manager, Brand Marketing at CCS, you will lead and contribute to the development and launch of impactful national and regional marketing and advertising plans that will help achieve the organization’s vision of championing world-leading outcomes in cancer prevention, treatment, and support.

This role is responsible for providing support to the Senior Manager, Brand Marketing in planning, implementing, and coordinating various advertising and brand marketing activities.

**WHAT YOU’LL BE DOING**:

- Support the Senior Manager, Brand Marketing with all stages of advertising campaigns including brief development, campaign set-up, execution, ongoing optimization and KPI tracking, and post-campaign analysis.
- Manage national advertising campaign executions on all channels including TV, print, radio, OOH, online video, search, social and programmatic through strategy, content development, asset project management, and tracking support.
- Lead ongoing search accounts (Always On & Grant) ensuring both are relevant and aligned to the CCS brand and its objectives.
- Lead the development and execution of small to mid-sized marketing and advertising campaigns.
- Oversee and guide the creative process and our design team for materials produced in support of assigned advertising campaigns.
- Collaborate closely with advertising and creative agencies to coordinate media planning, budgeting, creative development, and execution/optimization for various campaigns, including support of budget management and invoicing.
- Manage the Coordinator, Brand Marketing
- Works cross-functionally with internal teams to develop marketing materials to support advertising and mission activities.
- Measure impact and effectiveness of social media, search, and programmatic campaigns through various tools (Facebook Ads manager, Google Ads, Google Analytics, Salesforce and other agency resources).
- Manage national brand alignment as brand advisor to internal stakeholders, corporate partners, and vendors, ensuring all partners have necessary, current assets and direction for brand aligned initiatives.
- Create a positive work environment which attracts and retains high caliber colleagues and partners and highlights the talents and strengths of each team member.
- Ensure that hiring practices are inclusive.
- Encourage growth and development opportunities for all team members.
- Champion CCS as a hero in the face of cancer.
- Actively contribute to our culture of justice, belonging, equity, diversity, and inclusion by ensuring that all staff feel represented and heard regardless of their gender, age, religion, ethnicity, and nationality or race.
- Other duties as assigned.

**QUALIFICATIONS**:

- Post-secondary education in marketing, communications, or a related field and a minimum of 5 years of marketing experience, or an equivalent combination of education, training, and experience.
- Experience supporting the execution of advertising campaigns across traditional and digital marketing channels.
- Exceptional interpersonal relationship management, project management skills, and strong attention to detail.
- Familiarity with Google Ads and Google Analytics.
- Familiarity with Salesforce is a bonus.
- Experience in writing concise, impactful media planning and creative briefs.
- Experience in a health-related environment or cancer organization is an asset
- Excellent oral and written English communication skills, including editing and presentation skills. French communication skills are considered a major asset.
- Strong problem-solving, organizational and time management skills to prioritize and support a diverse workload in a fast-paced environment.

**WHAT YOU CAN EXPECT FROM US**:
**COURAGEOUS UNITED CARING RIGOROUS**.**

In return for your skills and dedication, we offer an attractive compensation package that encompasses a competitive salary, excellent benefits, which include paid parental leave, paid family sick time and health insurance, and the opportunity to have a rewarding employment experience where your contributions can make a true difference every day.

**HOW TO APPLY**:

- Please note that in keeping with the mandate of CCS to model and promote healthy_ lifestyles, employees are not permitted to smoke in or about CCS premises or while carrying out CCS business._

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