Marketing Manager

3 months ago

Calgary, Canada The Great Western Brewing Co. Ltd. Full time

**Marketing Manager, Calgary, Alberta**
**(This is a Temporary Maternity Leave Coverage Position)**

**About Us**
‘Brewers with Heart’ is what we are known for. We thrive on the legendary passion and leadership that 16 front-line employees, ‘The Original 16’, demonstrated when they saved the brewery from closure in 1990 and founded the Great Western Brewing Company. We win brewing awards and have learned to reinvent ourselves. We are proud, independent and determined

**Why Work Here**
- Your work will be noticed, what you do matters.
- We are the perfect sized organization to work for, big enough to do interesting work yet small enough that our CEO knows each of us.
- Culture of bold ambition, delivering on our commitments
- Leadership with passion and a great sense of humour.
- You don’t need to just stay in your lane, in fact, initiative is what created the company we are today

**Position Description**

We are seeking an experienced Marketing Manager to lead our marketing initiatives, oversee brand management, and drive promotional activities for our range of beverage alcohol brands. As the Marketing Manager, you will be responsible for developing and implementing strategic marketing plans, managing brand positioning, and executing engaging promotional campaigns to drive brand awareness, trial, customer engagement, and sales growth.

**Organizational Structure**

Reports functionally to the Vice President, Marketing, however, this position will work closely with several functional areas of the business. The position is based in Calgary.

**Key Responsibilities**
- Brand Strategy Development: Develop comprehensive brand strategies for the brewery’s portfolio, aligning with overall business objectives. Define brand positioning, target audience, and messaging to differentiate our products in the market.
- Campaign Planning and Execution: manage plans and execute marketing campaigns and promotions to drive brand awareness, engagement, and sales. This includes traditional and digital advertising, consumer promotions and sponsorships. Lead on ideation and procurement of promotional tools and trade show needs.
- Product Launches: Lead the launch of new beer products, overseeing all aspects from ideation to execution. Monitor and manage the lifecycle of existing products, proposing strategies for growth and adjustments where necessary.
- Cross-functional Collaboration: Collaborate closely with creative agency, media agency, sales, and operations to ensure alignment and successful implementation of marketing strategies. Foster strong relationships with internal and external partners.
- Consumer Insights and Market Research: Conduct market research, analyze consumer trends, and gather insights to identify opportunities for product innovation and campaign optimization. Use data-driven approaches to make informed decisions.
- Brand Guidelines and Compliance: Uphold brand integrity by enforcing brand guidelines across all marketing materials and initiatives. Ensure compliance with regulatory standards and industry best practices.

**Personality Traits**

The position requires strength in the following areas:

- Genuine passion for the beer industry.
- Multi-tasker: You can manage several projects simultaneously and balance priorities.
- Detail-Oriented: You pay attention to the specifics and don’t overlook the finer points.
- Forward-Thinker: You anticipate future needs and are a proactive planner.
- Adaptive and Flexible: You can adjust when circumstances change without losing sight of the end goal.
- Effective Communicator: You can communicate plans and expectations clearly, ensuring everyone involved understands their role and the primary plan.
- Curiosity: You like to learn about new trends, technologies, and consumer preferences.
- Resilience: You have the capacity to handle setbacks and learn from failures in a fast-paced environment.
- Strong Integrity: You believe in “Doing the right thing, the right way.”
- Charismatic with a polished presence.
- Possess skills in conflict resolution.

**Qualifications**
- To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed are representative of the knowledge skills and or ability required.
- An undergraduate degree or post graduate degree in business marketing or related discipline. (a combination of education and work experience may be considered equivalent)
- 5 years of related experience or 5 - 10 years of broad marketing experience preferably in the beverage alcohol or consumer packaged goods industry.
- Strong understanding of brand management, marketing strategy, and campaign development.
- Develop or possess working knowledge of various provincial liquor regulations.
- Proficient understanding of a sales process.
- Digitally fluent and adept on Office 365.
- Skills in digital marketing tools, social media platforms, and analytics.
- Willingness to work a flexible s

  • Director of Marketing

    4 months ago

    Calgary, Canada GrowME Marketing Full time

    GrowME is a dynamic and innovative marketing agency dedicated to delivering exceptional results for our clients. We are now seeking a highly skilled and strategic Director of Marketing to take the lead in promoting our agency’s brand and services. **Responsibilities**: - Develop and implement a robust brand strategy that aligns with our agency’s...

  • Marketing Account Manager

    3 months ago

    Calgary, Canada In Front Marketing Full time

    In Front Marketing is a data driven digital agency - located in the heart of Inglewood in Calgary, we have over 3000 sq ft. of modern office space. We are a vibrant team with a love for dogs, sports and everything advertising. We are on the hunt for a marketing account manager with experience selling website design, seo and advertising solutions. Are you...

  • Client Support Specialist

    1 month ago

    Calgary, Canada GrowME Marketing Full time

    We're looking for a passionate and organized **Client Support Specialist** to join our dynamic team. Your main responsibility will be to support our Account Managers by ensuring a smooth and efficient experience for our clients. **Key Responsibilities**: - Assist Account Managers with day-to-day client communication and coordination - Help manage client...

  • Project Manager

    3 months ago

    Calgary, Canada GrowME Marketing Full time

    **Position Overview**: As a Project Manager at GrowME, you will play a pivotal role in steering our agency's creative and strategic endeavours from conception to completion for our valued clients. This individual will be responsible for overseeing the project planning, design, development, and launch phases of new website projects and marketing projects. The...

  • PPC Manager

    1 month ago

    Calgary, Canada Marvel Marketing Full time

    **Job Overview: Join Our Team as a PPC Manager!** **Flexible Remote Work Options**: Enjoy the freedom to work from anywhere while maintaining a productive and collaborative work environment. Major plus if you are located in Calgary Alberta and able to come into the office a few times a week! **Key Responsibilities**: - **Develop and Manage PPC...

  • Digital Marketing Growth Specialist

    1 day ago

    Calgary, Alberta, Canada Integrated Marketing Platform Inc. Full time

    The Company Overview:Integrated Marketing Platform Inc. is a leading provider of innovative marketing solutions, empowering businesses to optimize their marketing strategies and reduce costs. We are seeking highly motivated Marketing Sales Consultants to join our team and contribute to our mission of delivering exceptional integrated marketing...

  • Digital Marketing Sales Representative

    2 weeks ago

    Calgary, Alberta, Canada Kobzza Marketing Agency Inc. Full time

    About Kobzza Marketing Agency Inc.Kobzza Marketing Agency Inc. is a fast-growing digital marketing agency specializing in expanding businesses through SEO, web design, and Google Ads. Our target market includes small to medium-sized businesses across Canada and the USA, focusing on delivering results-driven digital marketing solutions.Job OverviewWe are...

  • Account Manager

    3 weeks ago

    Calgary, Canada POD Marketing Inc. Full time

    **Account Manager** **Open Application: No Planned Start Date** **Who is POD Marketing?** POD Marketing is a full-service digital marketing agency that offers clients a wide range of marketing solutions. Unlike other agencies, we specialize in specific industries, which makes us true experts in both digital marketing _and_ the industries we serve. While...

  • Marketing Manager

    3 months ago

    Calgary, Canada Alberta Beef Producers Full time

    **Reports to** General Manager **PURPOSE**: The Marketing Manager manages the ABP Marketing Assistant and Advertising Sales Representative. The ABP marketing programs are aimed at increasing the recognition of, education, and loyalty to, the Alberta Beef brand among consumers and enhancing the image of beef producers and the beef industry with consumers...

  • Human Resources Manager

    1 week ago

    Calgary, Canada GrowME Marketing Full time

    As the HR Manager at GrowMe, you will be responsible for overseeing all human resources activities, ensuring that we attract, retain, and develop the best talent to fuel the growth of our agency. You’ll work closely with our leadership team to implement HR strategies that align with our business goals and culture, ensuring a high level of employee...

  • Marketing Manager

    6 months ago

    Calgary, Canada Pomeroy Lodging LP Full time

    **We are looking for a Marketing Manager who will play a pivotal role in our expanding Nordic spa brand, as we grow operations in the US market!** - Are you ready to be part of an incredible journey as we expand our renowned Nordic spa brand in the US market? Pomeroy Lodging is searching for an exceptional Marketing Manager to oversee our marketing and brand...

  • Marketing Manager

    2 months ago

    Calgary, Canada Deveraux Group of Companies Full time

    Why Deveraux The Deveraux Group of Companies is a leader in property development and management. The Deveraux Group consists of three primary companies, including Deveraux Asset Management, Deveraux Apartment Communities, and Deveraux Developments. The Deveraux Group prides itself on its vertical integration and capacity to offer end-to-end multi-family...

  • Retail Operations Manager

    4 weeks ago

    Calgary, Alberta, Canada Aventura Marketing Inc. Full time

    Job OverviewA Retail Operations Manager position has become available at Aventura Marketing Inc. to lead our sales team and drive business growth.

  • Social Media Manager

    1 month ago

    Calgary, Canada In Front Marketing Full time

    **Company description** In Front Marketing is a data driven digital agency - located in the heart of Inglewood in Calgary, we have over 3000 sq ft. of modern office space. We are a vibrant team with a love for dogs, sports and everything advertising. **Job description** We are in need of a strong social media manager to join our team. You will treat our...

  • Marketing Manager

    2 months ago

    Calgary, Canada GreatEvents Catering Full time

    **Key Responsibilities**: - Lead, mentor, and coach the Marketing Department to ensure targets and sales goals are met. - Develop and manage creative social media content for all brands, ensuring consistency with marketing strategies. - Plan, create, and maintain a detailed monthly and weekly social media calendar. - Provide weekly updates on social media...

  • Marketing Manager

    2 months ago

    Calgary, Canada Morweb Full time

    **Location**:Calgary, AB - Includes in-office and remote schedule **Industry**: Nonprofit Technology / Creative Agency **Experience Level**: Mid-Senior Level **Who We Are**: Founded in 2014, Morweb.org, is an industry-leading provider of CMS and AMS software, web design & development and creative services for nonprofits, schools, associations across North...

  • Marketing Manager

    2 months ago

    Calgary, Canada 3P Learning Full time

    **What will you love about this role?** At 3P Learning, our EdTech products aren’t just tools; they're tickets to epic reading and math learning adventures that millions of kids around the world absolutely love! You will join a Global Marketing team looking to make sure our products are first and foremost in the hearts and minds of teachers, parents, and...

  • Marketing Manager

    2 months ago

    Calgary, Canada PBS Systems Full time

    “PBS is the fastest growing “All Inclusive Business Platform” vendor in North America and we’ve only just begun!” **The Opportunity**: We are changing the way people buy and service cars one dealership at a time. In business for over 30 years, PBS is the third largest DMS (Dealership Management System) provider to the North American retail...

  • Marketing Manager

    3 months ago

    Calgary, Canada Nutters Everyday Naturals Full time

    **Overview** As the Marketing Manager, you will play a pivotal role in driving our vision to be the first-choice retailer of natural, specialty and wellness products. Your primary responsibility will be to build and enhance brand awareness on a national scale, ensuring that Nutters Everyday Naturals is top-of-mind for consumers seeking natural health...

  • Marketing Manager

    6 months ago

    Calgary, Canada Engage Building Products Full time

    **Our Organization** With our head office and warehouse locations in Calgary, Alberta, Canada, we manufacture and sell aluminum trim systems for fiber cement and LAP siding, panel systems and aluminum composite materials (ACM), primarily in Canada and the United States. Our products are cutting-edge technology and highly innovative. Our strong...