Partner Program Manager

3 months ago

Remote, Canada FreshBooks Full time

**About FreshBooks**:
FreshBooks is a leading cloud-based SaaS accounting software designed with one goal: to help small business owners grow. We reached unicorn status after raising our valuation to more than $1 billion and continue to scale our business to serve business owners, their clients, and accountants in more than 160 countries worldwide. FreshBookers are found all over the globe, and we know that different folks thrive in different working environments: Remote, onsite, and everything in between, you'll find it with us.

**The Opportunity - Partner Program Manager**:
As a Manager, you will be responsible for visioning, strategizing, and leading the North American Partner Program for the Accountant Channel through developing multi-year plans, comprehensive projects, partner education and resources as well as engagement initiatives. In this role, you will find and manage growth opportunities to attract, engage and convert accounting professionals to our Accounting Partner Program and education offerings. You will create virtual and in-person events, run our Partner Advisory Council (FreshPAC) engagements along with a new Ambassador program and execute on sponsorships at accounting events and tradeshows including measurement against pre-defined success metrics.

Reporting to the Senior Marketing Manager for Accountants, you will bring these opportunities to life, collaborating cross-functionally with the Marketing, PR, Sales, Education and support teams as well as with external agencies as needed.

NOTE: This role can be worked **remotely** from the above location.

**What You'll Do as a Partner Program Manager**:

- **Create and Manage Programs to **attract** Accounting Professionals to join the FreshBooks Accounting Partner program**:

- Collaborate with the Senior Marketing Manager and internal teams to develop and execute partner program conversion campaigns to help deliver our top of the funnel targets, as defined by the budget, for example Applied, Certified, and Active Partner KPIs.
- Execute product collaborations, education, sponsored content, giveaways, events, and other activities that result in modern accounting professionals joining the FreshBooks Accounting Partner Program.
- Maximize lead generation and conversion opportunities in collaboration with marketing and sales teams towards achieving top of funnel targets.
- Leverage content and engagement strategy for social media platforms to support the Partner Program goals and lead execution on the plan with the support of a social media coordinator
- Identify, join and participate in Accounting Associations and other accounting profession forums to raise FreshBooks profile and attract partners to join our program
- Continuously innovate and introduce new ways to attract, engage and convert accountants to the FreshBooks Accounting Partner Program.
- Optimize and improve performance by regular monitoring of all campaign and event performance metrics (virtual and in-person), analyzing and socializing key metrics such as reach, engagement, conversions, and sentiment.
- Work with the Marketing and PR teams to ensure all marketing channels deliver expected performance and results, making recommendations for adjustments and improvements as needed.

**Create and Manage Programs to **engage** and convert Accounting Professionals to become Active Partners in the FreshBooks Accounting Partner Program**:

- In collaboration with the Head of the Accountant Channel, define and launch the new Ambassador program and a refreshed FreshPAC program, designed to promote FreshBooks to the Accounting industry.
- In collaboration with the Head of the Accountant Channel, finalize Ambassador and FreshPAC partnership agreements, including compensation, deliverables, exclusivity, and disclosure requirements.
- Provide guidance and support to Ambassadors and FreshPACs in creating valuable content and weekly engagements that aligns with our brand guidelines and campaign objectives.
- Together with the Partner Program team, monitor and optimize the Ambassador and FreshPAC Programs' performance and deliverables, ensuring they meet agreed-upon timelines and quality standards.
- In collaboration with the Head of the Accountant Channel, develop and execute effective onboarding journeys and engagement touchpoints for Partner Program members.
- Working in collaboration with the Sales group, Education, Marketing and PR teams, introduce new programs that help to engage and convert the Accounting Partner Community.
- Along with the Education Manager, create and build an education strategy, plan and subsequent training collateral to achieve our education and certification targets while equipping accounting professionals with the knowledge they need to adopt FreshBooks and the Collaborative Accounting methodology.

**Compliance and Reporting**:

- Prepare regular reports and presentations on program and education conversion campaigns and initiatives, highlighting key findings, s

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