Manager, Retail Media and Digital Shelf

7 months ago

Toronto, Canada Mondelēz International Full time

**Job Description**:
**Are You Ready to Make It Happen at Mondelēz International?**

**Join our Mission to Lead the Future of Snacking. Make It With Pride.**

You work in partnership with customers to define and execute a winning growth strategy for both Mondelēz International and the customer.

**How you will contribute**

You will:

- Develop and drive broad customer relationships across all levels with a key focus on building relationships at an appropriate level within the customer.
- Execute the strategy for the customer
- Ensure the delivery of JCBP (Joint Customer Business Plan).
- Optimize the use of resources in order to obtain more profitability in the operations.

**What you will bring**

A desire to drive your future and accelerate your career and the following experience and knowledge:

- Customer-facing roles
- Growing revenue and market share
- Delivering results and problem solving
- Understanding multiple customers, go-to market strategies, structure and business practices
- Negotiating and influencing skills

**What you need to know about this position**:
Plan full funnel marketing and activate demand creation initiatives:

- Manage media budget and related efforts, taking a holistic view of all media spend (incl. retail media, paid search, merchandising and other promotional/marketing initiatives), and allocating & prioritizing across priority retailer accounts for optimization and ROI
- Leverage ongoing test & learns and data analytics & insights to understand campaign outcomes to deliver strong ROAS/ROI on investments, and share best practices back to eCommerce COE
- Collaborate with KAMs to create a plan closely tied to the strategic promotional calendar
- Knowledge of Amazon DSP essential to role; others DSPs and platforms such as Criteo a plus
- Manage external retail media agency partners
- Manage the creative development, as required
- Be on the forefront of monitoring evolving retailer capabilities, as more retailers launch and advance retail media networks
- Formulate a learning agenda with tools, partners and internal stakeholders
- Collaborate with Marketing team on wider vision for media partnership

Manage search advertising (and EB2B search):

- Owning the paid search strategy, goal-setting and delivering execution via agency partner across Amazon and other retailers
- Pay particular attention to planning and managing paid search campaigns during peak promotional periods and seasonal events
- Knowledge of Amazon Advertising Console essential to role
- Use test & learns, and monitor key metrics to ensure campaign ROI
- Liaise with COE on best practices, both sharing back to COE your learnings, and incorporating company & industry best practices into search campaigns

Own digital shelf and all MDLZ and eB2B brand stores:

- Own strategic direction for evergreen and seasonal brand stores
- Maintain product listings with internal and external stakeholders
- Run analytics and share insights back with wider team

Analytics:

- Co-create the vision for how KPIs and analytics will be tracked and managed
- Knowledge of retailer tools and an understanding of how to bring it all together through dashboarding or other solutions

Leadership & management:

- Be a thought-leader in the retail media space for the organization
- Be a driver of change in ways of working
- Inspire internal & external stakeholders to win
- This role will have the potential to manage 1 direct report

**What extra ingredients you will bring**:
**Education / Certifications**:
Minimum of university or college degree

**Job specific requirements**:

- Requires knowledge of Amazon DSP, Amazon Advertising Console and Amazon Marketing Cloud
- Criteo, Advance by Loblaw DSP, or other RMNs a plus

**Travel requirements**:
As required / ad hoc

**Work schedule**:
Full-time, hybrid within the GTA

**No Relocation support available**:
**Business Unit Summary**:
With several brands that are among consumer favourites, including Cadbury, OREO, Christie and Maynards, we are one of the largest snack companies in Canada. Many of our iconic brands are ranked first, second or third in their categories, and our manufacturers and pastry chefs have an enviable mission to create and manufacture chocolate, cookies, crackers and candy in our iconic factories and locations across Ontario. A company with many ambitious growth targets, we have invested close to $250 million in our Ontario plants in recent years alone; We run marketing campaigns promoting innovative products such as Cadbury Dark Milk tablets and OREO Birthday Cake and Peppermint Bark cookies. Our community of more than 2,683 employees is present across Canada and our head office is in Toronto. Passion and dedication characterize our Company. We encourage all our employees to be themselves at work, to speak out and to encourage diversity in all areas of activity. In addition, we foster a flexible work environment and place great importance on the notions of trust and empathy

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