Digital Media Manager

1 month ago


Toronto, Canada FanDuel Full time

**ABOUT FANDUEL**

FanDuel Group ("FanDuel") is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the United States, FanDuel consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media.

FanDuel has a presence across all 50 states with approximately 17 million customers and 28 retail locations. FanDuel is based in New York with offices in New Jersey, Georgia, California, Oregon, Canada and Scotland.

Its networks FanDuel TV and FanDuel+ are broadly distributed on linear cable television and through its relationships with leading direct-to-consumer over-the-top platforms.

FanDuel Group is a subsidiary of Flutter Entertainment plc, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

**THE ROSTER**

At FanDuel, we give fans a new and innovative way to interact with their favorite games, sports and teams. We're dedicated to building a winning team and we pride ourselves on being able to make every moment mean more, especially when it comes to your career. So, what does "winning" look like at FanDuel? It's recognition for your hard-earned results, a culture that brings out your best work—and a roster full of talented coworkers. Make no mistake, we are here to win, but we believe in winning right. That means we'll never compromise when it comes to looking out for our teammates. From creatives professionals to cutting edge technology innovators, FanDuel offers a wide range of career opportunities, best in class benefits, and the tools to explore and grow into your best selves. At FanDuel, our principle of "We Are One Team" runs through all our offices across the globe, and you can expect to be a part of an exciting company with many opportunities to grow and be successful.

**THE POSITION**
Our roster has an opening with your name on it

We are looking for a Digital Media Manager to join the Media Team to support our paid digital strategy, planning and execution for Sportsbook. This role will be tasked with supporting our full-funnel brand and direct response campaigns across paid social, display, digital audio and digital video to build brand awareness and drive new registrations and real-money players. This role will also be a supportive pillar within the team for planning such as TV, OOH, OTT/CTV and radio. We're looking for a team player who is comfortable working with data and analytics and is interested in building their career in media planning and buying and has an ear to the ground when it comes to emerging best practices and market trends.

**THE GAME PLAN**
Everyone on our team has a part to play
- Lead the digital media buying and campaign planning process across paid social, display, digital audio and emerging channels for Sportsbook
- Work closely with the commercial Sportsbook team to drive business KPIs and priorities through digital media planning and execution
- Work with brand insights team to plan testing roadmaps for media channels to get an understanding of channel effectiveness on brand metrics such as TOMA and recall
- Own and build strong relationships with third party vendors. Be the main point of contact with vendors and work closely with them to evaluate media opportunities and optimize channels that will achieve FanDuel's business and marketing objectives
- Work directly with vendors and channel managers to continue to maximize media efficiency and value to drive performance improvement and innovation across partners
- Lead on briefing partners & agencies on campaign plans surrounding key Sports events & seasons and work closely with them to plan media that will meet the objectives of the brief
- Own media forecasting and on-going budget management and channel mix optimization for digital
- Lead on negotiations between media partners and agencies for digital media packages and opportunities
- Contribute to final reporting analysis of campaigns alongside other internal teams, ensuring outputs are accurate and tie back to stated objectives
- Assist team in development of strategic media framework for annual/quarterly/monthly/weekly/daily plans across our various campaigns
- Continually explore channels outside of current media mix and drive media innovation

**THE STATS**
What we're looking for in our next teammate
- 5+ years of experience in media planning and strategy across traditional media
- Bachelor's degree with strong academic record and/or proven relevant experience in a performance marketing role at either an agency or on the operator side
- Meaningful experience working with performance marketing and media metrics (CPC, CPI, CPA, ROAS & LTV) and understanding of the utilization and relationship between them
- Analytically driven with strong understanding of underlying data and



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