Media & Digital Marketing Manager

7 months ago

Toronto, Canada Spin Master Ltd Full time

Are you a kid at heart looking to build a career with a leading global children's toy, entertainment and digital gaming company?

At Spin Master, our unwavering commitment to open mindedness, integrity and innovation is a great part of what has made us an industry leader. How do we stay ahead of the pack? By hiring the best and brightest minds—and that’s why we want you
**What will you work on?**

The Media Digital Marketing Manager will focus on driving big-idea thinking through highly effective marketing tactics, planning, execution, analysis and optimization across multiple media touchpoints including influencer and social media.

**How will you create impact?**
- Assist in determining the media strategy and optimal channel mix, including planning principles/guidelines across influencer, social media, and digital.
- Builds relationships with the Global Marketing Teams, Market Analytics, Creative, Sales, Account Management and Global Business Units and provide guidance on best practices
- Agency Partner management: includes pushing for greater engagement, efficiencies, thought leadership, agency evaluations, process strategy development
- Participates directly in the presentation of marketing plans and/or in the discussion of media problems with brands, as required
- Maintaining relationships with key network and media partners.
- Providing competitive deep dives and ratings analyses when requested
- Development and execution of test and learn opportunities with clear and concise objectives and share actionable results
- Maintains, tracks and keep source of market and media information, including market research, competitive reports and other media financials as required

**How will you fit into the team?**
- Extremely strong presentation skills (Both designing presentation decks and presenting)
- Detail oriented with exceptional organization problem-solving skills
- Track record of developing and planning campaigns that extends across influencers, social media, and other media channels
- Understanding of and past experience using media planning tools as well as digital analytical tools for social listening, ad tracking, website analytics, and app statistics (e.g., Google Analytics, comScore, Kantar etc)
- Must be passionate about emerging media trends and technology and be an early adopter of change

**What are your skills and experience?**
- 3-5 yrs experience in digital marketing and/or advertising including execution and the evaluation of effectiveness of media campaigns that drive strong ROAS.
- Ability to multitask in a fast-pace environment managing multiple brands and internal stakeholders
- Strong analytical skills, ability to identify useful insights and make fact-based decisions, recommendations and changes to live in-market media plans
- Growth mindset and a passion for learning and keeping up with trends at both a macro and micro level (cross screen, media, digital and social media landscapes)
- Add Hashtag *e.g. LIHybrid and #Spinmaster is hiring. _

**What you can expect from us**:
Our mission is to Make Life More Fun with a vision to push the boundaries of innovation, creativity, and fun.
- Growth and Career Opportunities
- Flexible Work Hours
- Innovation, Collaboration and Fun
- Comprehensive Benefits
- Other fun Perks

**What’s it like to work here?**

Spin Master is a fast-paced, hands-on organization that provides many great opportunities for impactful decision-making; though our challenging start-up atmosphere isn’t for everyone, we have a proven record of opportunities for future advancement and internal transfers for our passionate and results driven team.

Everyone is welcome in our sandbox and we are committed to an accessible and inclusive hiring process that provides reasonable accommodation to all applicants.
- We do appreciate all interest; however only those selected for interview will be contacted._

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