Advertising and Communications Manager
5 days ago
We seek people who are forward-looking, innovative, enthusiastic and ambitious, team players, and high performers. We want you to join us in the special and rewarding work we are so fortunate to be a part of everyday - join Medisca and be inspired
We are looking for an energetic Advertising and Communications Manager to join the growing marketing team at Medisca. We are building a fun and high performing marketing organization to unlock the potential and support the growth of a global independent health care company. The marketing team members we hire help set the direction for the organization and build a vibrant culture. If you have a passion for marketing, the talent to do world-class work, and the energy to be part of a fast-moving team that has enormous opportunity to drive results, we would love to talk with you.
- **Key Responsibilities**
- Oversee communications activities and coordinate with both internal and external partners.
- Develop and implement messaging campaigns including corporate events, websites, and tradeshows.
- Develop country specific marketing communication plans for the US, Canada and Australia working collaboratively with the sales teams and channel/product managers
- Work to ensure that marketing calendar is built to collaborate cross-functionally with key business partners
- Develop and execute key sales tools that help sales associates express the brand and achieve their business objectives
**Lead Generation and Content Creation**
- Content production and management, including, but not limited to social media, blogs, white papers, webcasts, videos, infographics, slideware
- Execute content leveraging established positioning, focused on differentiation and messaging of product features and benefits.
- Ensure website actions are optimized via compelling content, search engine optimization, calls-to-action and options for engagement for maximum visitor-to-lead conversion.
- Create traffic drivers to the website (SEO, social, blog, content)
- Drive and measure success through metrics and KPIs
- Develop content for Creatio (CRM) including automated drip campaigns
- Execute targeted and measurable campaigns, tradeshows and other lead generation and nurturing programs
- Partner with Sales for continual input and feedback on programs to ensure participation, goal alignment and success
- Institute a discipline for lead nurturing, lead scoring and lead development.
- Closely partner with Sales to ensure lead generation program effectiveness.
- Own and drive adoption of marketing automation processes
**We’d Love To Meet You **
- University degree in marketing, or equivalent education and practical experience
- Have 3+ years of cross-discipline marketing experience in health care or consumer goods industry
- Thrive in a fast-paced, entrepreneurial environment
- Be a strong digital citizen
- Know what it means to create compelling content
- Be an excellent all-around communicator
- Have the ability to manage multiple projects with lots of moving parts
- Be a marketing automation optimist
- Excellent writing, editing and research skills, with superior knowledge of grammar, spelling, punctuation and style
- You are self-motivated - You demonstrate tenacity, resilience and strive to deliver results
- You are able to multi-task: organize, prioritize and execute simultaneous projects, and thrive under pressure while working collaboratively in an awesome marketing team
- You are fluent in English and French. This position requires communication with suppliers and facilities based across Canada, United States and overseas.
**What’s In It For You **
We invest time and resources into making sure Medisca is as good as the people we hire.
- Balance Your Life - Generous PTO policy and a health care spending account
- Flexible work place - Work from home or from the office 2-3 times a week
- Your Future is Bright - Opportunities to learn and grow within Medisca
- Reach Your Goals - Performance review and salary assessment once a year
- Save for Your Future - Medisca contributes to your RRSPs when you invest in your future
**About The Team You’ll Be Joining**
We are the Global Marketing Team at Medisca. We help each other succeed. We often wear many different hats to drive extraordinary growth and brand positioning. Our depth of experience and range of expertise make us a hyper-performing marketing team able to support all markets across a range of marketing activities. When you join our team, you will instantly feel like home. We believe in inclusivity where we embrace different ideas and ways of thinking. We also believe in doing things together where we combine creativity with problem solving. **If this sounds like a team, you want to join; we want to meet you**
**About Medisca
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