Social Media Advertising Specialist

6 days ago

Montréal, Canada FlightHub Full time

**UNCAGE YOUR** **AMBITION **as an
**Social Media Advertising Specialist**:
We are **FlightHub Group**, an ambitious team of people that created **FlightHub** and **Justfly**. Our brands have grown to become two of the top-ranked travel agencies in North America. We now serve over 3 million customers per year, totaling 3 billion dollars in sales, and, whereas the pandemic may have slowed us down a little, we are coming back even stronger. We dream big, pursue passionately, and follow through with resolute self-belief and rigorous commitment. We are a group of individuals sharing a common vision and values, having come together to pursue a collective mission: overtaking the #1 spot in the world.

**Key Responsibilities**:
**Account Setup and Management**:

- Create and set up advertising accounts on different social media platforms from scratch;
- Develop and maintain a structured ad account hierarchy for efficient campaign management;
- Monitor and optimize ad campaigns for maximum performance and ROI.

**Campaign Strategy and Execution**:

- Develop a comprehensive social media advertising strategy aligned with business goals;
- Create engaging ad content and copy that resonates with the target audience;
- Launch and manage advertising campaigns across multiple platforms simultaneously.

**Budget Management**:

- Maintain strict control over advertising spend to ensure profitability;
- Implement budget allocation strategies to optimize ad spend and maximize returns;
- Monitor and adjust budgets based on campaign performance.

**Performance Analysis**:

- Regularly analyze campaign data and metrics to identify areas for improvement;
- Conduct A/B testing and experiments to refine ad creative, targeting, and messaging;
- Provide actionable insights and recommendations to enhance campaign effectiveness.

**Competitive Analysis**:

- Stay up-to-date with industry trends, competitors, and emerging advertising strategies;
- Benchmark FlightHub's social media advertising efforts against other travel industry players.

**Collaboration and Reporting**:

- Collaborate closely with cross-functional teams, including designers and developers;
- Generate detailed reports on campaign performance;
- Present findings and progress updates.

**Critical Competencies**:

- Bachelor's degree in Marketing, Advertising, Business, or related field preferred;
- Proven experience in social media advertising, with a track record of building and scaling successful campaigns;
- Proficiency in advertising platforms such as Facebook Ads Manager, Instagram Ads, Pinterest Ads, Twitter Ads, TikTok Ads, Snapchat Ads, etc;
- Strong analytical skills and the ability to interpret data to drive informed decisions;
- Excellent communication and collaboration skills;
- Self-driven and able to work autonomously;
- A passion for the travel industry and a creative mindset.
- **Please note this position is in Montreal, Quebec**

**Show us your drive and join our team**

LI-CV1

**LIBÉREZ VOTRE AMBITION - DEVENEZ**
**Spécialiste de la publicité sur les médias sociaux**:
Nous sommes le groupe FlightHub, nous formons une équipe ambitieuse derrière les agences de voyages en ligne FlightHub et Justfly. Nos marques sont devenues deux des agences de voyages en ligne les plus importantes en Amérique du Nord. Nous servons maintenant plus de trois millions de clients par année, et générons au-delà de trois milliards de dollars de ventes, et, même si la pandémie nous a un peu ralenti, l'industrie des voyages recommence à montrer des signes de vie, et le moment est propice pour vous joindre à nous parce que nous en profitons pour revenir encore plus forts. Nous rêvons en grand, nous poursuivons nos objectifs avec passion, et nous avons confiance en notre habilité à les atteindre.

**Principales responsabilités**:
**Mise en place et gestion des comptes**:

- Créer et mettre en place des comptes publicitaires sur différentes plateformes de médias sociaux à partir de zéro;
- Développer et maintenir une hiérarchie de comptes publicitaires structurée pour une gestion efficace des campagnes;
- Contrôler et optimiser les campagnes publicitaires pour une performance et un retour sur investissement maximums.

**Stratégie et exécution de la campagne**:

- Élaborer une stratégie publicitaire complète sur les médias sociaux, alignée sur les objectifs de l'entreprise;
- Créer des contenus et des textes publicitaires attrayants qui trouvent un écho auprès du public cible;
- Lancer et gérer des campagnes publicitaires sur plusieurs plateformes simultanément.

**Gestion du budget**:

- Maintenir un contrôle strict sur les dépenses publicitaires afin de garantir la rentabilité;
- Mettre en œuvre des stratégies d'allocation budgétaire pour optimiser les dépenses publicitaires et maximiser les retours sur investissement;
- Contrôler et ajuster les budgets en fonction des performances de la campagne.

**Analyse des performances**:

-

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