SEO and Product Data Coordinator

4 months ago

Montroyal, Canada Groupe Dynamite Inc. Full time

**SEO AND PRODUCT DATA COORDINATOR**

Groupe Dynamite is a leading fashion digital retailer with two brands at the heart of our success, Garage and Dynamite. With over 300 stores in Canada and the U.S., and more than 4,000 people, we have been making our mark on fashion since 1975

Our core strengths are rooted in our team, our innovation and our customers. We are proud to hire and retain aspirational leaders who are driven to achieve great things and are recognized for their entrepreneurial spirit.

**Job Summary**:
Groupe Dynamite is seeking a passionate SEO Coordinator to join our E-commerce team and help us manage all aspects of product data and product data governance. The SEO Coordinator will be responsible for assisting in the implementation and execution of SEO and PIM strategies to improve organic search visibility and website traffic.

**Key responsibilities**:

- Ensure that product data is accurate, reliable and driving customer engagement through both e-commerce and B&M channels
- Define and implement product data governance policies, standards, and procedures
- Establish processes for data validation, enrichment, and normalization to maintain data accuracy and consistency
- Monitor data quality metrics and lead efforts to address data issues promptly
- Partner with merchandising, marketing, e-commerce, and other stakeholders to understand their data requirements and priorities while ensuring data consistency across all channels
- Act as a liaison between business users and technical teams, translating business needs into PIMS requirements and vice versa
- Partner with ecommerce and digital marketing teams to improve data quality to increase search engine optimization traffic
- Conduct regular analysis of PIMS usage, data quality, and user feedback to identify opportunities for optimization and enhancement
- Work with the A/B testing experts to validate hypotheses and drive data-driven decisions.
- Keyword Research: Conduct thorough keyword research to identify relevant search terms and opportunities for content creation and optimization
- Implement on-page optimization techniques, including optimizing title tags, meta descriptions, header tags, and content for target keywords

**Qualifications**:

- Bachelor’s degree in Marketing, Business, Information Technology, or a related field
- Proven SEO and/or website coding experience is an asset
- Experience with website analytics tools (e.g., Google Analytics, Google Search Console, SEM Rush, Screaming Frog, Google My business, WebTrends)
- Experience with A/B and multivariate experiments
- Familiarity with CMS systems such as WordPress
- Strong analytical skills and experience in interpreting performance data
- Experience in other aspects of marketing, such as customer growth and promotion, is a plus
- Familiarity with CMS systems such as WordPress
- Stay updated with the latest trends and best practices in SEO
- Knowledge of French Language is an asset

Over and above a competitive salary and bonus plan, registered retirement savings, and flexible group insurance with personalised coverage that meets your needs, you will be at the forefront of a growing organisation that understands the importance of investing in people.

You and your family can enjoy our employee discount at Garage and Dynamite, private sample sales throughout the year and many other exciting perks, including a very flexible vacation program.

**Our promise**

No day will be like the last - we aim to be better today than we were yesterday. We are committed to employment equity.

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