B2b Communications Strategist

2 days ago

Thornhill, Canada CAA Club Group Full time

**About Us**

As Canada's largest automobile association, we are passionate about keeping our Members safe - whether they are on the road, at home, or travelling abroad. Meeting the diverse needs of our 2.5M+ Members requires high performing, forward thinking, and innovative people who work collaboratively to keep propelling our business forward.

**Who we are**

Are you ready to join an award-winning, purpose-driven culture? Welcome to the CAA Club Group of Companies (CCG), where purpose leads to passion
- At CCG, we are committed to delivering an exceptional Associate experience. We offer:

- Work-life harmony with access to an award-winning holistic wellness program,
- Continuous learning through our robust corporate curriculum and education reimbursement program,
- Incredible rewards, travel incentives, and product and service discounts,
- Pay-for-performance and best-in-class recognition programs, and
- Competitive benefits that include a defined contribution plan, personal spending account, and so much more.

Join our growing team where everyone belongs

**Position Details**

**What you will do**
- Develop and execute a digital communications strategy deliver value to partners and support business growth.
- Create a content calendar and compelling content a that is aligned with key audience needs.
- Maintain the Orion Travel Insurance website, portal and social media channels to ensure consistent content updates, adherence to brand, and an optimized customer journey.
- Develop and maintain superior relationships with key insurance partners, stakeholders and vendors.
- Participate in trade shows, industry networking functions and conferences. Co-lead annual partner forum including event planning and communications.
- Lead annual brand training session and ensure brand playbook is maintained.
- Provide sales support by collaborating with the Business Development, Product and Underwriting teams on innovative communications and marketing campaigns.
- Liaise with Business Development team and with industry organizations to promote Orion Travel Insurance offerings at industry events, speaking engagements, panels, interviews and tradeshows.
- Provide an ongoing consultative sales approach and lead cross functional working group to create value for partners nationally.

**Who you are**
- University degree in Business, Marketing, Communications or related field with 3-5 years of previous experience.
- Prior experience in communications program management and execution as well as strategy development.
- Experience developing integrated communications plans aligned with key messaging.
- Experience translating technical information or concepts into easily digestible communications and content.
- Internal/external/partner relationship management.
- Strong project management skills
- Knowledge of B2B marketing principles, practices and standards a plus.
- Previous experience in insurance a strong asset.
- Excellent communication skills and interpersonal effectiveness.
- Collaborate effectively and demonstrated ability to influence.
- Results oriented, with an innovative and curious mindset.

**Our Commitment**

We are an equal opportunity employer and are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act, 2005 (AODA). CCG will provide accommodations to job applicants with disabilities throughout the recruitment process. If you require an accommodation, please notify us and we will work with you to meet your needs.

As an organization we are focused on Member safety, which includes the safety and well-being of our Associates. Therefore, you must be and remain fully vaccinated as a condition of employment.

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