Digital Communications Officer

2 weeks ago

Waterloo, Canada University of Waterloo Full time

Overview:
The Digital Communications Officer is a key member of the Advancement Marketing and Communications team and will deliver creative,tactical, and strategic planning, implementation, project management and evaluation of integrated digital marketing strategies, plans, and initiatives to support the Office of Advancements goals: to increase alumni engagement, raise philanthropic support, and build Waterloo champions.

Reporting to the Director, Marketing and Communications, the Digital Communications Officer works as part of a dynamic and integrated team within Advancement and with campus partners, to thoughtfully and effectively engage our community of alumni, donors and prospects, through compelling social and digital communications and strategic marketing efforts.

The Digital Communications Officer is accountable for the planning, project managing, delivering, evaluating, and reporting on the impact of digital marketing and communications strategies to inspire and engage our alumni, donors and prospects. This role is responsible for developing a digital content strategy, ensuring the creation of compelling content, accuracy and a dynamic user experience of online content while managing the day-to-day website content creation and maintenance. The role manages social media planning and execution, in partnership with Advancement colleagues, and partners including University Relations, to integrate and leverage content across a range of online channels.

This role develops, implements and manages communications strategies and promotion for new and existing digital initiatives, in partnership with partners, while providing advice and guidance on the best ways to inform and engage our audiences.
- At the USG 10 level, the job title becomes Senior Digital Communications Officer.

**Responsibilities**:
Create, plan and execute creative digital and social content for all Advancement audiences
- Proactively writes, manages, curates, copy edits and updates content for Advancement websites, online community engagement platforms, and social media channels
- Creates digital communications strategies and sets tactical plans to deliver on objectives
- Manages the Advancement websites and establishes a content strategy, including day-to-day content creation and maintenance, regular content audits and supporting web maintainers via editing support and best practices
- Acts as Advancement’s lead for the Waterloo Content Management System (WCMS) and attends monthly Web Advisory Committee meetings to represent Advancement
- Looks for ways to improve the online user experience, working collaboratively with colleagues on web best practices, information architecture, usability etc.
- Creates an Advancement social media strategy, and develops and executes compelling social media plans and creative content that promotes Advancement initiatives and inspires alumni and donor engagement
- Provides social media support and training for colleagues in support of events/activities
- Identifies and develops targeted and creative approaches for the integration of print, digital and video strategies
- Remains current on issues, trends, technologies, demands and approaches in digital marketing and communications
- Proactively explores and suggests creative ways to tell our story and expand our audience reach and engagement
- Ensures all strategies and content aligns with the University of Waterloo brand platform and supports the needs of Advancement

Collaborates, advises and consults
- Uses digital and social media expertise to provide advice on strategic and integrated communications plans to develop audience-specific content that will best resonate with audiences and maximize results
- Works collaboratively as member of Advancement Marketing and Communications team to strategically support Advancement and University goals
- Works closely with the Marketing and Communications team to ensure accuracy, consistency and integration of messaging
- Works closely with campus partners, including Faculties, colleges, and units such University Relations on projects, in a highly collaborative and creative environment
- Provides high level of customer service internally and externally to support relationship cultivation and engagement with Waterloo
- Provides creative direction to Creative Services or third-party vendors on writing, design, photography and videography
- Participates in communications committees/working groups as needed

Manages digital marketing and communications projects
- Coordinates the marketing and communications strategy and execution of existing and new digital initiatives, and collaborates in the planning, developing and implementing of digital projects, in partnership with colleagues
- Oversees the development of the strategy for the alumni and friends online engagement platform
- Collaborates with colleagues on the creation of the digital version of the Waterloo Magazine and its social media plan, and supports the

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