Brand Manager

2 weeks ago

Kingston, Canada Tourism Kingston Full time

**Position Summary**

Reporting to the Chief Marketing Officer, the Brand Manager is responsible for overseeing the Kingston brand and associated marketing campaigns, using research, analysis, and insights to create strategies and plans that raise awareness and profile for the destination, drive referrals and business to partners, and generate visitation to Kingston.

The Brand Manager provides leadership to the Marketing and Communications Coordinator, directing digital plans and tactics. They create and manage annual and quarterly content calendars and stories and develop and maintain visitkingston.ca (English, French, Chinese sites) and the Visit Kingston social media channels.

The Brand Manager works to proactively understand the audiences, priorities, and plans for all Tourism Kingston sectors (leisure, business events, travel trade, sport and wellness, creative industries, visitor services), providing strategic guidance to ensure communications are consistent and aligned. The Brand Manager also works closely with the CMO, Senior Graphic Designer, and our agencies of records to steward brand guidelines, providing direction to external vendors and community partners, and championing adoption of the brand community wide.

**Key Responsibilities**
- Works closely with CMO to set annual priorities, designing the annual marketing plan in collaboration with our agency of record
- Uses research data and insights to inform planning and assess campaigns
- Creates and curates annual and quarterly content calendars, aligning stories and content with paid campaigns
- Oversees schedules and timelines; facilitates creative production and approval; ensures timely implementation of campaigns and tactics
- Manages and oversees website maintenance; leads search engine optimization and paid search programs working with agency of record
- Manages Visit Kingston social media presence in collaboration with Marketing and Communications Coordinator, programming content that supports brand pillars and builds engaged audiences
- Supports Marketing and Communications Coordinator in managing social communities, responding to inquiries, interacting with fans and followers, and providing exceptional customer service
- Supporting the CMO, provides direction to Tourism Kingston’s agencies of records and vendors, guiding deliverables and timelines
- Provides day-to-day leadership to Marketing and Communications Coordinator, as well as seasonal and/or contract staff
- Meets regularly with Tourism Kingston’s sectors (sales, visitor services, creative industries); provides strategic insight and guidance, ensuring sector communications are aligned and support the brand
- Builds collaborative, engaged relationships with industry partners at the local, regional, provincial, and national level
- Champions the Kingston brand including visual identity, positioning, and pillars, serving as a resource for staff and partners and encouraging adoption of the brand community wide
- Monitors industry, community, and media activity to identify opportunities and risks; provides expert advice to CEO, CMO, and other colleagues and stakeholders
- Leads Creative Committee for Digital and Visual Communicators; represents Tourism Kingston as member of special committees, boards, and working groups
- Undertakes special projects as assigned

**Education**

A degree or diploma in marketing, communications, or a related field.

**Required Skills and Experience**
- Minimum 5-7 years of relevant experience in marketing and communications with an emphasis on brand and project management
- Insight-driven marketer with proven experience designing effective strategies and plans
- Demonstrated leadership experience; clear and empathetic supervisory style
- A team player with the confidence to represent the Kingston brand and Tourism Kingston professionally, including presenting to CEO, board, and community partners
- Decisive and insight-driven decision-maker with ability to thrive in a fast-paced environment with competing demands
- Polished and effective communicator capable of leading discussions, directing and redirecting staff, and building consensus across stakeholders
- Creative and innovation-minded individual who proactively seeks opportunities to enhance and/or refine strategies and plans
- Excellent understanding of analytics platforms such as Google Analytics, Meta, Sprout Social; demonstrated ability to interpret data; experience leading qualitative or quantitative research highly valued
- Excellent writing and editing skills with the ability to refine content to ensure consistency with brand, style, and tone; experience with content marketing highly valued
- Understanding of search engine optimization strategies and tactics
- Supportive and team-oriented; enjoys collaboration and contributing to a positive work culture
- Experience with Microsoft Office Suite (Word, Excel, PowerPoint)
- Experience with website content management systems
- Working kno

  • Brand Manager

    2 weeks ago

    Kingston, Ontario, Canada Tourism Kingston Full time

    Position SummaryReporting to the Chief Marketing Officer, the Brand Manager is responsible for overseeing the Kingston brand and associated marketing campaigns, using research, analysis, and insights to create strategies and plans that raise awareness and profile for the destination, drive referrals and business to partners, and generate visitation to...

  • Brand Manager

    3 weeks ago

    Kingston, Canada EMCO Convex Full time

    **Company Description** With over 115 years of experience, EMCO Corporation is a leading national wholesale distributor of plumbing, HVAC, waterworks, and industrial products to the construction industry. We provide quality and cutting-edge products that help support residential, commercial and infrastructure initiatives across Canada. At EMCO Corporation,...

  • Assistant Brand Manager

    2 weeks ago

    Kingston, Ontario, Canada Unilever Full time

    JOB TITLE Assistant Brand Manager - PersilLOCATION KingstonJOB PURPOSEPersil is the largest brand within Unilever UKI's Home Care category (RSV over £191m, +14,6% value sales)Persil is known for being tough on stains, but with a vision to ensure all our products are kinder to the planet so that we can democratise sustainable cleaning. We have made great...

  • Assistant Brand Manager

    3 weeks ago

    Kingston, Canada Unilever Full time

    Job Title: Assistant Brand Manager - Surf Location: Kingston Work Level: 1C JOB PURPOSE Surf is one of the largest brands within Unilever UKI’s Home Care category (RSV over £141m, +5% value sales) and is the 2nd biggest brand in the category in volume. Surf is trusted by people around the world and in the UK to deliver clean laundry and long-lasting...

  • Assistant Brand Manager

    4 weeks ago

    Kingston, Canada Unilever Full time

    JOB TITLE Assistant Brand Manager - Persil LOCATION Kingston JOB PURPOSE Persil is the largest brand within Unilever UKI’s Home Care category (RSV over £191m, +14,6% value sales) Persil is known for being tough on stains, but with a vision to ensure all our products are kinder to the planet so that we can democratise sustainable cleaning. We have made...

  • Brand Coordinator

    7 days ago

    Kingston, Canada Queen's University Full time

    Brand Coordinator About Queen's University Queen’s University is the Canadian research intensive university with a transformative student learning experience. Here the employment experience is as diverse as it is interesting. We have opportunities in multiple areas of globally recognized research, faculty administration, engineering & construction,...

  • Brand Coordinator

    3 weeks ago

    Kingston, Canada Queen's University Full time

    About Queen's University Queen’s University is the Canadian research intensive university with a transformative student learning experience. Here the employment experience is as diverse as it is interesting. We have opportunities in multiple areas of globally recognized research, faculty administration, engineering & construction, athletics & recreation,...

  • Brand Coordinator

    2 weeks ago

    Kingston, Ontario, Canada Queen's University Full time

    Brand CoordinatorAbout Queen's UniversityQueen's University is the Canadian research intensive university with a transformative student learning experience. Here the employment experience is as diverse as it is interesting. We have opportunities in multiple areas of globally recognized research, faculty administration, engineering & construction, athletics &...

  • Brand Marketing Representative

    3 weeks ago

    Kingston, Canada Techtronic Industries Canada, Inc. Full time

    At TTi, people come for the opportunity and stay for the culture! Job Description Summary **Job Description**: About TTI Canada TTI is a world-class leader in design, manufacturing, and marketing of power tools, outdoor power equipment, floorcare products, as well as hand tools and accessories. We cover a wide range of industries, and our customers vary...

  • Student Brand Ambassador

    4 weeks ago

    Kingston, Canada Kaplan Full time

    Job Description If you are a go-getter, involved on your campus, and want to use your skills to help improve student’s lives through education, we are looking for highly motivated Student Ambassadors to join our Kaplan family. In this position, you will increase Kaplan’s visibility on campus, or virtually, through various initiatives and activities,...

  • Merchandiser (Brand Ambassador)

    4 weeks ago

    Kingston, Canada Match Retail Full time

    Overview: **Job Title: Merchandiser (Brand Ambassador) - Golf Green Project for Premier Tech** **Match Retail is looking to expand its Merchandising Team!** As a leading service provider in Canada, Match Retail supports major retailers and brands by helping to launch innovations - visiting retailers to update their sections and make way for new...

  • Brand Ambassador, Kingston

    4 weeks ago

    Kingston, Canada Eat It Up Media Full time

    ,**About the Company** We are a young and dynamic start-up, based in Montréal, QC operating in Kingston, ON. We are not your typical media company; there is no hierarchy from management here - instead, we focus on achieving our utmost together. **About the Position** We are currently looking for someone to join our Kingston team for upcoming activations...

  • Area Manager

    2 weeks ago

    Kingston, Ontario, Canada YM Inc. Full time

    Department Management Location Kingston, ON Job ID 11553 Corporate Kingston, ON Posted 1 week agoThriftys Family of Brands is hiring an Area Manager for the Kingston and surrounding area.Thriftys Family of Brands has been a proudly Canadian company since 1942. From day one, our roots have been firmly planted in denim. By keeping up with the latest trends...

  • Assistant Manager

    3 weeks ago

    Kingston, Canada YM Inc. Full time

    Department Assistant Manager - Location Kingston, ON - Job ID 119357 - In Store - Kingston, ON - Posted 21 hours ago Thriftys Family of Brands is HIRING! **Our brands include Bluenotes, Thriftys by Bluenotes, Aeropostale Canada and Lucky Brand Canada.** Thriftys Family of Brands has been a proudly Canadian company since 1942. From day one, our roots have...

  • Store Manager

    2 weeks ago

    Kingston, Ontario, Canada YM Inc. Full time

    Department Store Manager Location Kingston, ON Job ID 12149 In Store Kingston, ON Posted 48 mins agoThriftys Family of Brands is HIRING Our brands include Bluenotes, Thriftys by Bluenotes, and Aeropostale Canada.Thriftys Family of Brands has been a proudly Canadian company since 1942. From day one, our roots have been firmly planted in denim. By keeping up...

  • Store Manager

    4 weeks ago

    Kingston, Canada YM Inc. Full time

    Department Store Manager - Location Kingston, ON - Job ID 121498 - In Store - Kingston, ON - Posted 48 mins ago **Thriftys Family of Brands is HIRING! Our brands include Bluenotes, Thriftys by Bluenotes, and Aeropostale Canada.** Thriftys Family of Brands has been a proudly Canadian company since 1942. From day one, our roots have been firmly planted in...

  • Territory Manager

    4 weeks ago

    Kingston, Canada Canopy Growth Corporation Full time

    The Company At Canopy Growth, our mission is clear: improve lives, end cannabis prohibition, and strengthen communities. We believe that cannabis can be a force for good. We’re building a consumer-centric organization that is focused on sharing the transformational potential of cannabis with the world. We will achieve this through an innovative and...

  • Restaurant Manager

    4 weeks ago

    Kingston, Canada DQ- Dairy Queen Grill & Chill Full time

    Restaurant Manager We strive to create positive memories for all our Fans so we are looking for positive, energetic people who are passionate about the Dairy Queen brand and delivering exceptional customer (Fan) service. Management roles at Dairy Queen are responsible for managing dining room, drive through, and kitchen functions...all while motivating the...

  • Assistant Manager

    2 weeks ago

    Kingston, Ontario, Canada Aramark Full time

    This Assistant Manager contributes to Starbucks or Tim Horton's Brand success by assisting the store manager in executing store operations. This Assistant Manager assists and supervises a team of store partners to create and maintain the Brand Experience for our customers and partners. The incumbent is responsible for modeling and acting in accordance with...

  • Manager in Training

    4 weeks ago

    Kingston, Canada YM Inc. Full time

    Thriftys Family of Brands is HIRING! Our brands include Bluenotes, Thriftys by Bluenotes, AND Aeropostale Canada. Thriftys Family of Brands has been a proudly Canadian company since 1942. From day one, our roots have been firmly planted in denim. By keeping up with the latest trends throughout the decades, we have consistently offered our customers the...