Associate Product Manager, Marketing

3 weeks ago


Toronto, Canada Olympus Corporation of the Americas Full time

**Workplace Flexibility**:Hybrid**

Are you looking for a company that cares about people’s lives and health, including yours? Let’s inspire healthier lives, together.

**Olympus, a leading medical technology company, has focused on making people’s lives better for over 100 years.**

**Our Purpose is to make people’s lives healthier, safer, and more fulfilling.**

**Our Core Values are reflected in all we do**: _Integrity - Empathy - Agility - Unity - Long-Term View_

We deliver on our purpose and our core values by staying **True to Life.**

The Associate Product Manager (APM), Service is responsible for managing the service solutions business for both medical and surgical products by developing and implementing the service business plan for Olympus devices. This role will act as the liaison between Olympus service and marketing departments to implement service solution strategies and programs. The Associate Product Manager, Service is responsible for providing the tools and resources necessary to drive the service marketing activities. This includes but is not limited to building service programs for current and newly launched products, analyzing program performance, developing promotional programs, developing strategies for product lifecycle management and understanding competitive activities. This role manages service pricing, annual price review and ensuring we drive growth in revenue and GPM in the Service business This role involves working with the US counterparts as necessary and some customer relationship management via onsite visits, tradeshow meetings and specific events.

**Job Duties**:

- Develop and implement the business plan for assigned product lines including marketing strategies tactics sales goals expenses and resources required to achieve the goal.
- Develop and execute plans to successfully launch new service contract options into the Canadian market. Plans should address product positioning, promotion pricing, targeting collateral, development of value propositions, rep and customer training, and market analysis.
- Provide direction to Operations, Finance and Sales functions. Annual pricing review of all service product codes.
- Engage in field travel with sales team to build relationships with field staff and key customers.
- Bring value to sales team and customers through expertise in contract portfolio and related market trends. Develop competitive positioning strategies and tactics.
- Develop marketing collateral as necessary to support product launches tradeshows promotions etc.
- Track the effectiveness of implemented marketing plans. Update the plans as required.
- Develop customer and rep incentive programs to drive sales/unit growth and engage both internal and external stakeholders.
- Gather customer insights and voice of customers by attending trade shows, visiting customers and using other means.
- Create actionable plans to improve product-contract attachment rates to secure multiyear business and ensure that customers receive maximum uptime.
- Perform other related duties as directed.

**Job Requirements**:
**REQUIRED QUALIFICATIONS**:

- Bachelor's Degree or relevant Diploma in related field (e.g. Life sciences medical technology marketing) or equivalent knowledge and experience. Preference is a degree in Biomedical engineering or Biomedical sciences.
- Minimum of one year in a Marketing role of technically advanced product in complex market(s), medical device and/or OR product experience of minimum of 1 year (or more) Medical device sales experience is a strong asset.
- Ability to work in multi-cultural cross-functional groups.
- Hepatitis B vaccination is recommended for employees who are at risk for exposure to blood or other bodily fluids on the job. Service responsibilities include the handling of products and equipment that may have potentially come into contact with blood or bodily fluids. OCI requires that all employees working in areas that may be exposed to this risk, either provide proof of the Twinrix (Hepatitis A and B) vaccination or sign a waiver accepting the possible risk of exposure from not being vaccinated. If you have severe allergies or ever had a severe allergic reaction to a vaccine please seek medical advice before taking this vaccine.
- Ability to travel; 25-30% - must have a valid driver’s license in good standing.

**PREFERRED QUALIFICATIONS**:

- Strong communication skills, both written and verbal.
- Organizational, analytical, and problem-solving skills.
- High degree of personal organization.

**Why join Olympus?**

**_
Here, people matter—our health, our happiness, and our lives._**
- Competitive salaries and annual bonus program
- Comprehensive medical benefits and pension plan
- Tuition reimbursement
- Free virtual live and on-demand wellness classes
- Work-life balance supportive culture with hybrid and remote roles
- Parental Leave and Adoption Assistance
- Diversity & Inclusion Programs including Colleague Affinity Net


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