Product Marketing Manager

4 weeks ago

Toronto, Canada Franklin Templeton Investments Full time

What are the ongoing responsibilities of a Product Marketing Manager?

Product promotion, content development and Materials Maintenance
- Lead product marketing responsibility for a specific strategy / asset class which includes U.S., Canadian and Global Equities and FTIS Multi-Asset Solutions. Responsible for developing the suite of support across the client journey (prospecting to servicing) and client types (investor, advisor, institutional).
- Responsible for developing and refreshing the product story ensuring it is timely and relevant for the various client types.
- Actively seeks to drive business results by identifying opportunities to enhance/strengthen our marketing materials and messaging.
- Lead the requirements and development of all marketing aspects associated with new product launches - working closely with cross functional resources like product management, product development, web operations, creative services etc. to ensure a well-orchestrated and impactful launch for the sales team and our clients.
- Stay on top of competitive positioning of assigned product and asset class.
- Coordinate the approval for all materials (through our compliance review platforms), translations, postings to web and archiving internally per internal procedures.
- Develop clear servicing support to help the firm maintain the assets in the fund - and refresh as required.
- Responsible for the maintenance of our product suite - working closely with the product content specialists. Manage the monthly and quarterly update production cycles to ensure our product content is presented to the market with updated and accurate data and product messaging including QC’ing and guiding the product content specialists as needed on updates and changes.

What ideal qualifications, skills and experience would help someone to be successful?
- Bachelor’s degree or equivalent experience in a related field
- 5 - 8 years’ experience in the investment industry - in product marketing/management related role
- Solid understanding of mutual funds and ETFs and financial metrics
- Proficiency in English - verbal and written - French and Spanish will be an asset
- Strong presentation (PowerPoint) skills
- Ability to understand and incorporate detailed project requirements and instructions into finished product, and to work with mínimal supervision
- Ability to remain highly organized - can organize work and due dates to structure time effectively
- Ability to transition to/from different initiatives and projects as opportunities and risks emerge
- Strong attention to detail - to check work of self and others to ensure accuracy of the end product
- Suggests ways to improve processes, procedures, and marketing collateral to improve time to market, boost efficiency and increase impact

LI-Remote

What makes Franklin Templeton unique?

In addition to the dynamic and professional environment at Franklin Templeton, we strive to ensure that our employees have access to a competitive and valuable set of

Total Rewards

—the mix of both monetary and non-monetary rewards provided to you in recognition for your time, talents, efforts, and results.
- Highlights of our benefits include:_
- Flexible medical, dental and vision insurance
- Corporate Pension Plan
- Employee Stock Investment Program
- Purchase company funds with no sales charge
- Competitive vacation package that includes three annual personal days
- Company paid short-term and long-term Disability Insurance
- Education assistance

Franklin Templeton Investments Corp. is committed to providing accommodations for persons with disabilities. If you require accommodation, we will work with you to meet your needs.
- We believe that being a good corporate citizen is good business. To us, corporate citizenship means being accountable, serving our clients, being an employer of choice, managing our environmental impact, and
- supporting our communities
- An emphasis on corporate citizenship is embedded in our culture and values, and is an important element of how we achieve success.
- We are also committed to your learning and development with resources focused around Experience, Exposure, and Education, to help you achieve your professional development goals.
- Franklin Templeton is committed to fostering a
- diverse and inclusive

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