Manager, Strategic Communications

3 weeks ago


Kitchener, Canada ApplyBoard Full time

Our

six core values

are our compass in our mission to Educate the World and the foundation of our unique company culture. As an organization built on a foundation of diversity, it’s important that our team members are representative of the students from more than 140 countries that we support.

The Opportunity:
As Manager, Strategic Communications, you’ll own the thought leadership and data storytelling functions for ApplyBoard. You’ll manage a team of senior copywriters while setting the strategy and owning the delivery of many of our highest-profile communication initiatives, including the

ApplyInsights

data blog, industry reports, white papers, executive social, and more. If you’re a natural leader, have a passion for communications, and want your words to change lives, this position is for you.

What you’ll do in the role:
- Manage, coach, and mentor a team of exceptional copywriters and delightful human beings to support the planning and execution of all strategic communications for the organization.- Develop ApplyBoard’s strategic communications strategy and calendar of deliverables, assigning work to copywriters, ensuring deadlines are met, and ensuring top-quality content is produced.- Build and maintain relationships with ApplyBoard’s leadership team in order to support the development and execution of ApplyBoard’s executive communications strategy.- Use content to further ApplyBoard’s position as a thought leader in the EdTech space, building brand awareness and driving engagement.- Gain a deep understanding of the international education landscape and ApplyBoard’s operations to develop relevant and informed content.- Plan, craft, and review compelling content that resonates with ApplyBoard’s target audiences (students, recruitment professionals, institutions) across various formats, including web copy, blogs, webinars, case studies, testimonials, and presentations.- Source, organize, and analyze large amounts of raw data to craft strategic, data-driven communications across a variety of formats, including industry trends reports, white papers, and infographics.- Review all content produced by the Strategic Communications team and assist with content reviews for other members of the Marketing team.- Collaborate with other members of the Marketing team to turn content into various formats, providing direction on design and distribution.- Facilitate content brainstorming sessions.-
- Track content performance and adjust strategy to optimize reach.

What you bring to the table:
- You’ve got something like 7+ years of professional writing and editing experience in a fast-paced environment, ideally in tech.- You’re an exceptional writer, storyteller, and communicator.- You’re a conscientious proofreader with extremely strong attention to detail. Very little gets by you, and when it does, you’re a little annoyed about it.- You’re as comfortable working in a spreadsheet as you are in a word doc and you get a bit of a thrill out of telling stories with data.- You’re confident working with senior leaders—and not afraid to share your thoughts at the right moment.- You enjoy leading people and have experience managing or mentoring copywriters or other marketing specialists.- You treat others with kindness and respect, and people enjoy working with you because of it.- You’re organized, you’re able to prioritize effectively among a high volume of tasks, and you never miss a deadline that’s within your control.- You have a strong understanding of SEO best practices and principles.- You’re a self-starter and a problem solver.- You like to have fun at work once in a while.

About ApplyBoard

ApplyBoard empowers students around the world to access the best education. With more than 800,000 students from over 150 countries helped with their journey in less than a decade, we are just getting started.

ApplyBoard’s 1,350 global team members in 30 countries assist students and our 1,500 partner institutions by empowering the international student sector with innovative technology and insights. As a four-time consecutive Deloitte Fast 50 and Fast 500 ranked company, ApplyBoard is growing and scaling like few other companies. On top of our strong growth, our people are growing personally and professionally. ApplyBoard India was Great Place to Work® Institute (India) certified for outstanding employee experience and workplace culture.

Thank you for your interest in joining the ApplyBoard Team and being part of our mission to Educate the World. While we are lucky to attract a high level of interest in each of our roles, only qualified applicants will be contacted and selected for an interview.



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