Manager, Marketing and Communications

3 weeks ago

Kitchener, Canada Vision Loss Rehabilitation Canada Full time

Do you want to work for a health care organization that changes people's lives? One that not only cares deeply about clients, but also values that its employees are its greatest asset?

Vision Loss Rehabilitation Canada is a unique health services organization that serves people who are blind or partially sighted across the country. Our certified specialists provide training that empowers clients to develop or to restore activities of daily living skills, to promote their independence, to enhance safety and mobility. We work closely with ophthalmologists, optometrists and other health care professionals, by providing essential care on a referral basis in homes, workplaces and communities across the country.

We offer competitive salaries and benefits, flexible schedules, and opportunities to grow.

For more information about Vision Loss Rehabilitation Canada, please visit visionlossrehab.ca or call 1-844-887-8572.

**Position Title**: Manager, Marketing and Communications

**Location**: Kitchener, ON

**Reports To**: Vice President, Healthcare Innovation

**Date**: March 6, 2023

**I. Scope and Summary of Primary Responsibilities**

The Marketing and Communications Manager is responsible for the delivery, leadership, and management of all marketing and communications goals for the organization. This individual will oversee the development of goals, strategies, and implementation plans to execute comprehensive marketing campaigns. The incumbent will promote the creation, enhancement, development, and execution of marketing programs to promote Vision Loss Rehabilitation Canada (VLRC) and its services. Some marketing goals will include maintaining the brand integrity of VLRC and strategically positioning the organization as a trusted source for knowledge while establishing the organization status as a leader in the delivery of vision rehabilitation therapy in Canada. The Marketing and Communications Manager will also oversee the deployment of an internal communications strategy that is aligned with VLRC’s strategic plan.

**II. Essential Functions**

**This position entails, but is not limited to the following general responsibilities**:

- Develop an annual marketing and communications strategy with key deliverables
- Evaluate current marketing and communications activities and adapt them to meet current needs and trends
- Provide strategic direction on marketing and communications opportunities and development needs of the operations team
- Provide centralized reports and activities as requested to the executive leadership team (ELT) and board of directors
- Manage the creation of all required accessible documents and translation of all require materials with external vendors as needed
- Coordinate all marketing production requests
- Provide marketing support for day-to-day project requests and special projects including campaigns and events

**Relationships**:

- Liaises and builds relationships with internal and external colleagues and partners
- Works both independently and collaboratively with all departments
- Participates in committees and team meetings as required
- Able to lead through influence

**Problem Solving/Timeframe of Impact**:

- Able to provide solutions to routine questions using creative and timely problem solving skills
- Able to manage multiple projects while meeting deadlines and producing high-quality work
- Detailed oriented, accurate, and efficient

**Decision Autonomy**:

- Works under the general direction of VLRC guidelines and standards but has latitude in making decisions on routine tasks
- Consults with supervisor on issues that are more complex or may require upper-level approval
- Exercises judgement and tact when dealing with individuals and knowing when to elevate issues to the next level
- Demonstrates a commitment to maintaining privacy and confidentiality

**Leadership**:

- Uses experience in quality assurance and project management to see tasks through to completion in an efficient manner
- Maintains a positive attitude focused on overall organization success
- Takes initiative to keep abreast of various policies and procedures, trends, legislation, etc., as they relate to the position
- Takes initiative to work effectively in a collaborative environment

**Requirements**:
**III. Qualifications**

**Knowledge and Skill Requirements**:

- Strong interpersonal and diplomacy skills
- Strong attention to detail and ability to multitask in an organized manner
- Highly developed oral and written communication skills
- Excellent computer skills
- Proven project management skills
- Strong creative and strategic thinking skills with the ability to think outside the box
- Ability to work both collaboratively as part of a team and independently
- Previous leadership experience and strong leadership skills; ability to motivate, coach, and inspire staff; a strong developer of people and teams

**Experience and Education**:

- Post-secondary degree in marketing and communication

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