Marketing Generalist Ii

3 months ago

London, Canada Columbia Sportswear Company Full time

Benefit Plan including Health, Dental, and Life Insurance
- Additional Paid Time Off (floater days)
- DEI and Employee Resource Groups
- Generous Employee Friends and Family discounts
- Hybrid work model

ABOUT THE POSITION

The Marketing department is looking for a Marketing Generalist II to join the Columbia team at our Canada Headquarters located in London, Ontario for a 15-month contract. The Marketing Generalist II will work closely with the Director of Marketing to support the development of integrated marketing plans and drive their day-to-day execution with a focus on English Canada. This role encompasses the planning and execution responsibilities for a variety of marketing tactics for the Columbia brand with a focus on digital activations with key account partners and social media.

HOW YOU’LL MAKE A DIFFERENCE
- Work closely with the Director of Marketing, driving the execution of digital focused, integrated plans targeted to increase brand awareness, consideration, and conversion.
- Actively participate in the seasonal go-to-market process with the sales and marketing teams in the development, communication, and execution of marketing initiatives, plans and presentations.
- Work closely with sales and retail marketing to build strong relationships with our key account partners and create digitally focused marketing executions designed to maximize resources and drive sell through success.
- Ensure the Columbia brand image and message are consistent with corporate directives. Working closely with the creative lead, adapt creative as needed to be relevant for the Canadian market. Ensure efforts follow brand guidelines and secure appropriate approvals as necessary.
- Support key marketing functional disciplines for the Columbia brand such as:

- Social Media - drive the creation and execution of social media plans / channels and monitor results working closely with agency partners and internal stakeholders
- Media - work with agency partners and internal stakeholders to support the execution of seasonal plans and monitor results.
- Sponsorship / Promotions - support the creation of strategies and execution of partnerships and programs including locally relevant consumer moments / activations.
- Public Relations - support the efforts with agency partners and internal stakeholders to execute seasonal plans and monitor results.

YOU ARE
- Proficient at maintaining positive open lines of communication with all management, staff, external agency partners and other departments to contribute to the smooth flow of information and efficient operation of the marketing department.
- Experienced in planning meetings with visibility to internal sales, marketing and operations contacts, key account partners, agency partners and various marketing team members.
- Capable of supporting multiple projects from start to finish, track to deadlines, and drive positive results.
- Able to work both independently and with key stakeholders across the business, such as members of the marketing team, sales and operations teams, wholesale partners, and external agency partners.
- Knowledgeable in how to develop, communicate and execute integrated marketing plans, have knowledge of current marketing and social media trends, retail, promotional and communication techniques / procedures.

YOU HAVE
- A Bachelor’s degree in business, marketing, social media, communications, or related field.
- 3-5 years’ experience in social media / digital marketing, key account planning, sales, or retail marketing
- A solid expertise in social media, understanding channels, content creation, engagement and working with influencers.
- A baseline understanding of the outdoor industry (skiing, trail running, hiking, camping, fishing, backpacking, etc.) through experience and/or participation (an asset).
- Strong communication and organizational skills.
- Experience and are comfortable speaking / presenting to large and small groups.
- A well-developed ability to read, write and speak English (French is a definite asset).
- The ability to work both on-site, at Canada Headquarters in London, Ontario, as well as remotely.
- The ability to travel to key English Canada markets (i.e. Toronto, Calgary, Vancouver, etc.) as well as seasonal travel to the global headquarters in Portland, OR, and special events / content shoots as required.
- The ability to work hours that exceed 8 hours per day and/or 40 hours per week during peak season, rush projects or weekend / evening functions (sales meetings, trade shows, events, content shoots, etc.).

SPO

LI-Hybrid

Keywords: Other titles: Marketing, Social Media Manager, Digital Marketing, Social Media Marketing, Social Media, Digital Marketing Manager, Marketing Coordinator, Marketing Specialist, Marketing Contract.

Columbia Sportswear Company and our portfolio of brands, including Columbia, SOREL, Mountain Hardwear and prAna, know a thing or two about adventures. After all, we've been on one since 1938, wor

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