Social Strategist

7 months ago


Vaughan, Canada Espress Labs Inc. Full time

The Social Strategist will be instrumental in crafting compelling organic social media strategies for clients across a wide range of industries. They will be responsible for delivering innovative strategies and collaborating with our creative team to develop exceptional, industry-leading executions. Beyond client work, this role will also play a crucial part in developing social media strategies for potential new clients and responding to RFPs.
- Support the Director, Social Strategy to deliver best-in-class social media strategies across business categories
- Move at the speed of culture and propose breakthrough and first-to-market social media strategies to clients
- Create comprehensive, insightful social strategy briefs for our creative team to ideate against
- Leverage desk research and distill large social media data sets into actionable insights for our clients and creatives
- Partner with creative counterparts to support the end-to-end creative development process, ensuring content is always optimized to achieve client KPIs
- Serve as a client-facing member of our team, making difficult concepts and strategies seem easy and actionable
- Partner with the Director, to develop slides for pitch decks and go-to-market materials, helping accelerate our win rate
- Act as a thought leader internally and externally, educating colleagues and clients on the latest social media trends and executions

**Requirements**:
This role is right for you if:

- You possess an end-to-end understanding of social media strategy, including standard channels (TikTok, FB, IG, Twitter, etc.), emerging platforms and how to cut through the noise to drive impact
- You have a proven ability to effectively partner with creatives to maximize KPIs while developing breakthrough content strategies
- You have experience effectively using social media tools, like Sprout Social, Sprinklr, Tagger and Rival IQ, to mine for insights
- You're excited and knowledgeable about using Excel and Google Sheets to manage large data sets to develop insights and inform creative briefs
- Experience proposing and managing influencer campaigns a plus
- You have strong verbal and written communication skills, with the ability to immediately interface with clients
- You are highly ambitious, with a relentless pursuit of quality
- You possess a can-do, roll-up-your-sleeves spirit that thrives in a fast-paced, high-energy environment

**Benefits**

At Espress Labs, we're more than just a team - we're a community. We believe in supporting each other, celebrating our successes, and always striving for excellence. We're passionate about what we do, and we're looking for someone who shares our enthusiasm.

Espress Labs is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.



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