Marketing Strategist, Loyalty

1 month ago

Vaughan, Canada CAA Club Group Full time

Position Details

What You Will Do

Develop and recommend strategies, plans and roadmaps for campaigns or tactics addressing Loyalty objectives Leverage various marketing channels and tactics to meet campaign objective, timeline and budget parameters Lead campaign planning meetings and brainstorms with key stakeholders, to obtain new marketing ideas, and key insights/feedback to create a strategies or campaigns Manage campaign budget, process invoices, update monthly accruals and track in accordance with Loyalty Marketing budget Deliver ongoing campaign reporting and post-campaign analysis for every marketing initiative. Ensure all communications and campaigns adhere to the loyalty strategy, advertising regulations and partner brand guidelines Work with Business Insights & Analysis teams to develop and produce post-campaign analysis Work closely as needed with other Loyalty team Members, Marketing Enablement teams and external stakeholders to develop plans and campaigns Collaborate with other LOBs to cross-promote our Loyalty partner offers

Who You Are

College diploma or University degree, with focus on Marketing, Business, Strategy, or relevant field. At least 3-5 years of experience in a Marketing role, with a history of developing programs that drive results Having strong project & budget management skills Should possess strong analytical skills to interpret results, find patterns, use data/insights, provide actionable recommendations Communicates recommendations, ideas, and analysis clearly and effectively both in writing and verbally. Experience in multi-channel marketing from online to print. Experience in, Workfront or PowerBI or similar types of software are added assets Should be action oriented having creative problem solving skills and attention to detail

* Internal Applicants will be considered for secondment

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