Demand Generation Manager

3 weeks ago

Toronto, Canada RouteThis Full time

RouteThis is looking for a Demand Generation Manager to plan, execute and measure a range of targeted marketing programs to build a highly qualified and predictable revenue pipeline.

This includes but is not limited to: Demand and account-based campaign creation, vendor management, event coordination, as well as measuring, testing and optimizing marketing programs.

**In this role, you will**:

- Lead the orchestration and execution of demand generation marketing programs. Work closely with creative, product marketing, marketing operations, business development and sales to execute flawless campaigns.
- Responsible for the coordination, scope, and identification of resources needed to execute marketing programs designed to drive awareness, increase demand, and generate pipeline.
- Oversight and coordination of marketing calendar of campaigns, programs,social media and events to ensure operational alignment and efficiencies.
- Test and measure campaign strategies to optimize performance and marketing channels and analyze campaign KPIs, providing feedback to various stakeholders for recalibration
- Provide and collect feedback to/from all stakeholders throughout campaign process

**You bring to the table**:

- 5+ years’ experience in B2B marketing with a strong emphasis on marketing campaigns and demand generation
- Strong project management skills (Asana, Monday, Wrike) and ability to use data to guide decision-making and resource allocation
- Hard-working self-starter able to navigate a fast-paced environment while still providing attention to detail and approaching tasks conscientiously
- Highly strategic, consultative player who can problem-solve, plan (think) and execute (do)
- Experienced writer with the ability to adapt messaging across our service provider and smart home segments
- Ability to clearly articulate and present plans to team members and leadership team
- Computer literate with proficiency in G-Suite (Sheets, Slides, Docs) and ability to learn new software programs.

**Who we are**:
RouteThis is a fast-growing tech company that is changing the way Service Providers and Smart Home companies handle technical support around the world. Instead of dealing with frustrating, long support calls where agents are unable to accurately identify issues, the RouteThis platform gives technical support teams the answers they need to immediately identify and resolve customers’ issues - or help customer to solve it themselves before even needing to call.

We are headquartered in Kitchener, Ontario, Canada and our customers are all over the globe. If you want to work on the next generation of network diagnostics that provides a disruptive new approach for tech support teams, you should be working at RouteThis

**Why RouteThis?**

**Growth**: As a rapidly growing company, we’re constantly facing new challenges and prefer to promote from within. By working with us, you can jumpstart and shape your career.

**Team**:At RouteThis you’ll be working on a highly motivated team full of the best talent you can find. We’re carefully selective on who we hire as we’re a close team.

**Fun**: Monthly team social events, and weekly team lunches and happy hours are all part of our culture. We never forget that work should also be fun.

**Perks & Benefits**:We offer competitive salaries and a comprehensive benefits package.

**Location**:Located in the Waterloo-region in downtown Kitchener, we offer flexible work arrangements including hybrid and virtual options.

**Please note: We thank all applicants for your interest in RouteThis. Only those applicants selected for an interview will be contacted. Agency calls will not be accepted. RouteThis is an Equal Opportunity Employer and considers applicants for employment without regard to race, colour, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, provincial, or local law. Please let us know if you require an accommodation due to a disability and we will work with you to address your needs.

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