Demand Generation Manager
2 weeks ago
**Responsibilities**:
- Create and execute demand generation campaigns both paid and organic strategies
- Develop a content strategy to support demand generation campaigns
- Analyze and optimize campaigns to improve performance and ROI
- Stay up-to-date on industry trends and best practices to ensure the success of campaigns
- Collaborate with other departments including Sales, Product, and Customer Success to ensure campaign success
- Manage the budget for demand generation campaigns
**Requirements**:
- Bachelor's degree in Marketing, Business, or related field
- 3+ years of experience in demand generation or B2B marketing
- Strong understanding of both paid and organic demand generation strategies
- Experience with marketing automation and CRM platforms
- Excellent written and verbal communication skills
- Ability to work collaboratively with other departments
- Strong analytical and problem-solving skills
Schedule:
- Monday to Friday
Ability to commute/relocate:
- Toronto, ON M6G 2N4: reliably commute or plan to relocate before starting work (required)
Work Location: In person
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