Associate Customer Strategy

3 weeks ago

Toronto, Canada Unilever Full time

Background & Purpose of the Job

The Customer Strategy & Planning Manager (CSP) is the voice of the customer and the shopper in the Personal Care unit. They are responsible for ensuring channel and customer insights are incorporated in the development of category and brand plans as well as building executions against those plans in the context of retailer strategy inclusive of instore execution elements of Instore Visibility and Integrated OMNI shopper initiatives.

CSP is responsible for achieving targets by working jointly with Customer Development, Brand, Category Operations, and the Integrated Planning groups to balance and enhance customer and brand activities, strategies, and tactics in developing and executing the go-to-market strategy.

This role represents the customer in core organizational processes including Sales & Operating Plan (S&OP), Integrated Business Planning (IBP), & Net Revenue Management (NRM).

Who You Are & What You’ll Do
- Development and communication of brand trade strategies to the Customer Development group and closely monitoring performance versus strategy using sales reporting software and Nielsen data.
- Development and implementation of channel specific strategies to address the changing needs of the diverse shoppers across all channels in the Canadian market place.
- Developing price, promotion, distribution, and shelving strategies for assigned brands with a relentless focus on flawless execution.
- Working in lock step with Brand Building Managers and Assistant Brand Managers in the development, implementation and communication of product launches/relaunches, special packs and large pack products to land impactful innovations in the market.
- Proactively monitoring and analyzing competitive trade activities to assess implications and recommend appropriate actions.
- Complete ownership of trade budget, specifically brand specific customer investment and ensuring close trade spend management for the category.
- Supporting and contributing to realizing the objectives of the Customer Development agenda as a member of the team.
- Working with cross-functional teams and the remainder of the Customer Development Group to develop and execute consumer centric promotional activities by account grounded in shopper insights and the consumer needs/wants to win in the market.
- Working in partnership with the strategic forecasting team to identify risks and opportunities to volume estimates and make recommendations on opportunities to close gaps.
- Working directly with Brand Building Managers, and Assistant Brand Building Managers, Customer and Channel Development Manager and Customer Service to ensure a timely and accurate flow of all relevant information to the Customer Development Group.

What You’ll Need to Succeed
- Must have previous experience in sales as a Business Analyst or in Customer Marketing, Trade Marketing or Sales Strategy.
- A minimum of 3-5 years of relevant experience.
- Strong interpersonal skills, the ability to motivate internal cross-functional teams.
- Excellent organizational and time management skills.
- Significant independent responsibility with a strong bias for action/ entrepreneurial spirit.
- Strong analytical and data-mining aptitude; ability to use data to develop and support decisions
- Must be proficient in Excel.

What We Can Offer You
- Culture for Growth

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Top Notch Employee Health & Well Being Benefits

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Every Voice Matters

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Global Reach

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Unilever: Life | LinkedIn

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Strategy | Unilever

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Why work for Unilever

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Careers at Unilever

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Unilever Global Website

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Check Out Our Space
- Unilever Canada is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity or expression, age, national or ethnic origin, marital status, family status, disability, genetic characteristics, and a conviction for which a pardon has been granted.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at

Si vous êtes une personne handicapée qui a besoin d'aide à tout moment au cours de notre processus de recrutement, veuillez communiquer avec nous au
- Veuillez noter: ces lignes sont réservées aux personnes handicapées ayant besoin d'aide et ne sont pas un moyen d'enquêter sur les postes.

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