Marketing Manager, Bioadvance

6 months ago

Toronto, Canada Johnson & Johnson Full time

Janssen-Ortho Inc. is recruiting for a Marketing Manager, BioAdvance located in Toronto, Ontario.

The Marketing Manager supports the BioAdvance team and works closely with the Directors of Patient Experience & Operations and Patient Engagement. The role partners with the Patient experience managers and patient value teams (PVT) to deliver program branding, patient centric education materials and internal training requirements.

Janssen Inc. is recruiting for a Marketing Manager located in Toronto, Canada. Per our Flex Policy, the expectation for this position is to work in office 3-days per week and work from home 2-days per week.

**Key Responsibilities**:

- Develop and implement a comprehensive marketing strategy to build BioAdvance brand awareness, aligning with the company’s overall business objectives.
- Continuously monitor healthcare and marketing trends to ensure strategies and tactics remain up-to-date and effective.
- Regularly analyze competitors' patient support programs to identify gaps, opportunities, and best practices. Adapt and innovate our strategies to ensure we remain a leader in the patient support space.
- Lead robust BioAdvance business planning process with the BioAdvance Leadership and team.
- Create and lead all aspects of marketing campaigns that resonate with our patient base, leading to increased engagement and participation in the program.
- Collaborate with internal teams to develop patient-centered content, including brochures, videos, and digital resources.
- Monitor and analyze program metrics to assess the effectiveness of marketing campaigns, making impactful adjustments for continuous improvement.
- Regularly gather feedback from patients, health care professionals and internal partners to refine and improve program.
- Organize and coordinate BioAdvance advisory boards with patients and health care professionals, and conference events aligned on with PVTs, as required.
- Develop and oversee the marketing budget, ensuring efficient allocation of resources.

**Qualifications**:

- Education: Bachelor’s Degree or equivalent; MBA or Advanced Degree in related field (business management, sciences) is preferred.
- Minimum 5 years’ experience in the healthcare/pharmaceutical industry is required.
- Demonstrated experience in creating and executing effective marketing campaigns.
- Proven experience in competitive benchmarking and understanding market dynamics.
- Excellent communication skills, both written and verbal; well-developed presentation skills, negotiation skills.
- Ability to work in a fast-paced environment and effectively prioritize, lead and run multiple projects.
- Outstanding proven cross-functional collaboration skills; a strong teammate with initiative who collaborates well with internal/external partners and customers.
- Experienced in Brand Planning process including revenue forecasting, able to translate brand disease state and business drivers into patient centric programs materials; ability to think critically, innovatively and possess strong eye for business.
- 10% domestic travel is required.

Diversity and inclusion are central elements of the shared culture across the Johnson & Johnson Family of Companies. Attracting, developing and retaining a workforce that reflects the diversity of our customers and communities is essential to our success. We are committed to providing a respectful, inclusive and accessible work environment where all employees have the opportunity to achieve their potential.

Johnson & Johnson is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

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