Tribute Giving Product Manager

3 weeks ago

Hamilton, Canada Canadian Cancer Society Full time

**Job Title**:Tribute Giving Product Manager
**Work Model**: Hybrid Work Model | Permanent Full-Time
**Salary Band**: 6 ($64,000 - $96,000 CAD)
- **WHY JOIN THE CANADIAN CANCER SOCIETY (CCS)?**

The Canadian Cancer Society works tirelessly to save and improve lives. We raise funds to fuel the brightest minds in cancer research. We provide a compassionate support system for all those affected by cancer, across Canada and for all types of cancer. Together with patients, supporters, donors and volunteers, we work to create a healthier future for everyone. Because to take on cancer, it takes all of us. It takes a society.

Help us make a difference.

**COME AS YOU ARE**

**JOB OVERVIEW**

Reporting to the Senior Manager, Integrated Campaigns, the Manager, (Mass Tribute Products - TBD) is responsible for end-to-end oversight in enhancing existing - and developing new - mass tribute products and programs (In Memory, In Honour, Funeral Home Engagement, “Grateful Patient”) to achieve the national mass marketing revenue goals.

**WHAT YOU’LL BE DOING**:
**1. Mass Tribute Product Performance Management**
- Working with the Senior Manager, develops strategies and plans for Tribute Mass product development (and its various offers including extension), aligning them with company goals and market/donor needs.
- Drive the execution of all processes in the product lifecycle, including product and market research, competitor analysis, planning, positioning, requirements and roadmap development, and product launch
- Work with agency and Senior Manager to develop product positioning and messaging that differentiates CCS Mass Tribute products across primary market segments
- Monitors and analyzes product performance and product retention, gathering insights to drive continuous improvement and optimize product offerings.
- Researches and analyzes market trends (local and global) consumer insights, and competitive landscape to identify opportunities for product innovation. Maintains up-to-date knowledge of industry trends, emerging technologies and donor preferences.
- Manage resources and budgets effectively.
- Assess new product ideas and strategize appropriate go-to-market plans

**2. Go-To-Market Process Oversight**
- Working with the Senior Manager, develop strategies for integrated campaign including product acquisition, cross-sell, and consumer journey.
- Manages cross-functional teams providing guidance, direction, and support to achieve project and operational objectives.
- Collaborates with cross-functional teams, agency partners and 3rd party vendors to ensure successful launch of products backed up by a well-coordinated operational process.

**3. Mass Tribute Product Integrations across CCS Programs**
- Partner with cross-functional teams to ensure alignment on the product feature, benefits, development and operational releases drive acquisitions, conversion, retention/renewal.
- Provide monthly and quarterly product analysis, key insights, commentary and socialize product learning, best-practices.

**4. Contribute to a strong Mass Marketing and CCS team by positively contributing to CCS Values and Operations**
- Follows all guidelines established by national leadership including, Marketing, Communications, Digital Support, Finance, Team People, IT and others.
- Maintains relationship data for partners in CRM database (Salesforce).
- Foster a working environment that highlights the talents and strengths of each team member, acknowledging and celebrating successes.
- Ensure that hiring practices are inclusive.
- Encourage growth and development opportunities for all team members.
- Champion CCS as a hero in the face of cancer.
- Actively contribute to our culture of justice, belonging, equity, diversity, and inclusion by ensuring that all staff feel represented and heard regardless of their gender, age, religion, ethnicity, and nationality or race.
- Other duties as assigned.

**QUALIFICATIONS**:

- Bachelor’s Degree or equivalent experience in Business Administration, Marketing, Product Management
- More than 3 years, up to and including 5 years - similar or related general experience in progressively more important positions
- Exceptional product management track record of success in conceptualizing and launching innovative products, with focus on driving revenue growth and product innovation
- Comprehensive knowledge of product marketing, direct response marketing and donor engagement
- Strong leadership, organization, and problem-solving skills, with the ability to lead cross-functional teams and manage complex projects
- Data driven with strong analytical skills to identify gaps and opportunities to leverage
- Professional presence with excellent two-way communication and presentation skills, and ability to communicate complex ideas clearly regardless of audience
- Strong collaboration and negotiation skills
- Ability to work independently and as part of a team, fostering collaboration and building strong

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