Associate Director, Content Marketing

1 week ago


Quebec City, Canada Directive Consulting Full time

At Directive Consulting, we're a performance marketing agency that specializes in working with SaaS and tech companies. We've developed a unique marketing methodology called Customer Generation, which prioritizes generating SQLs and customers over traditional metrics like MQLs. Our comprehensive range of services includes Paid Media, SEO, Performance Creative and Design, Video, Revenue Operations, and Strategy, all designed to help our clients hit their SQL targets consistently. We're always looking to expand our teams with individuals who have a growth mindset and are future-focused. Join us today

**Overview**:
Associate Directors are the most important people at Directive. They are directly responsible for both client and employee retention and their performance is directly reflected in our P&L. These individuals are our power players, proactive strategists and relationship-builders with deep Content Marketing and SEO expertise. Your goal will be to manage performance for our growing portfolio of clients, support your team of Strategists, and ensure our clients are feeling the value of our partnership.

**Role and Responsibilities**:

- ** Goal Setting**:Associate Directors are directly responsible for setting the goals for every client engagement in their portfolio and ensuring that Strategists are pacing towards NSM (North Star Metric) attainment.
- Data sources include Google Analytics, CRM data, SEMRush reporting, and client CRMs like Salesforce, HubSpot, or Marketo.
- Reporting and ROI are foundational to our methodology and we consistently report to clients on these important metrics.
- ** Best Practices**:Associate Directors are directly responsible for ensuring that every one of the Strategists in their pod are following best practices across all channels and mediums. In particular:

- Financial modeling - understand historical performance and forecasting the impact of the client’s investment
- Customer generation - we care about revenue, not just leads
- Share of SERP - there’s more opportunity than just the 10 blue links
- Content production - creating unique and engaging content that has an impact
- ** Innovation & Experimentation**: Associate Directors should always be on the hunt for ways to incorporate new technology and methodologies into our content and SEO programs, such as generative AI and programmatic SEO. You should also be curious about experimenting with new content formats, search environments and distribution channels.
- ** Breakdown Barriers**:Every great SEO & content marketing strategy lives or dies at the moment of approval. It’s your responsibility to understand these moments and support your team of Strategists in earning a yes.
- Ensure roadblocks are a part of every 1x1 conversation with Strategists, and that an action plan is established to take down any roadblocks for the success of the strategy.
- ** Accountability**:We need leaders, not managers. Nobody wants a manager, everyone wants a leader. Build structure, create a cadence, support proactively, and empower your team with clear and concise communication + expectation setting.
- ** Executive Presence**: The Associate Director will play a pivotal role in delivering the agency's thought leadership and driving high-level client engagement. This individual must exhibit executive presence and exceptional communication skills, adeptly translating complex strategies into compelling narratives for marketing leadership and C-suite stakeholders. They will serve as a trusted advisor, confidently presenting insights, recommendations, and performance outcomes while fostering strong relationships with clients. By blending strategic vision with clear, persuasive communication, this leader will ensure alignment and drive measurable impact for our clients' digital marketing initiatives.

**KPIs**:

- ** Client Performance: NSM Attainment: 100%**
- ** Customer Satisfaction: CSAT survey results avg. 4.2+**
- ** Revenue Retention: Positive NRR**

**What You Offer**:

- A proven track record of success around implementing content marketing strategies and SEO principles including keyword research, on-page optimization, forecasting, strategic planning for content campaigns and content production, and best practices for AIO
- Analytical insight and the ability to turn insights into action—leveraging audience data and industry knowledge to craft powerful campaigns backed by measurable results
- Strong and dynamic communication skills - you are confident in client-facing situations and have experience owning relationships with key steak holders and C-Suite executives
- Strong familiarity with industry tools such as Google Search Console, GA4, SEMRush, Ahrefs, Screaming Frog/crawling tools
- Results-driven, resourceful, and always thinking of creative ways to extend a client’s reach and relevance
- Proven organizational, project, and time management skills
- Genuine enthusiasm for digital marketing, SEO and Content
- Portfolio of


  • Associate Director

    5 days ago


    Quebec, Canada Directive Consulting Full time

    div>At Directive Consulting, we're a performance marketing agency that specializes in working with SaaS and tech companies. We've developed a unique marketing methodology called Customer Generation, which prioritizes generating SQLs and customers over traditional metrics like MQLs. Our comprehensive range of services includes Paid Media, SEO, Performance...


  • Quebec City, Canada Eddyfi Technologies Full time

    Are you up for a challenge in the world of high-tech? We'd love to have you on board! Eddyfi Technologies is looking for a Content Marketing Coordinator to join our Marketing team. **Your daily life**: As a key member of the team, you will play an important role in implementing and supporting marketing strategies in their specific area of specialty, which...


  • Quebec, Canada ROME GROUP Full time

    Primary Duties & Responsibilities: Supports the university’s leadership initiatives in conjunction with the Office of the Chancellor. Supports the Director of Donor Experiences and Leadership Initiatives and the Senior Associate Director of Donor Experiences on key deliverables related to donor engagement and experiences. Assists the Principal Gifts team...


  • Quebec City, Canada Eddyfi Technologies Full time

    Eddyfi Technologies offers a diverse portfolio of non-destructive inspection devices such as probes, devices and software for the inspection of critical components in key industries, including the oil, aerospace and nuclear industries. Through its entrepreneurial spirit, its passion for science and technology, and by placing the customer at the heart of our...


  • Boucherville, Quebec, J4A, Champlain, Canada RONA Inc. Full time

    Specialist Marketing, Content and Social Media Language English Français (CA) Apply Now Please note that: Our Hybrid Workplace Policy establishes that associates need to have a reliable transportation to and from our corporate head office located in Boucherville (Quebec), to come to the office on a regular basis. We require all our head...


  • City of Langley, Canada Scotiabank Full time

    p> Press Tab to Move to Skip to Content Link Select how often (in days) to receive an alert: Job Purpose:The Associate Director & Team Lead position is responsible for the operation and achievements of a team of Private Bankers, Senior Associates and Associates, including their delivery of client service, distribution of work, and team’s overall...

  • Marketing Director

    6 months ago


    Quebec City, Canada Optel Group Full time

    A certified B Corp company, Optel is one of the largest providers of traceability systems in the world. Its mission: to use its innovative technologies to create a better world through responsible capitalism. The company's renowned solutions guarantee the quality of healthcare products and help stop the counterfeiting of medicines and medical devices around...

  • Content Creator

    6 months ago


    Quebec City, Canada Posh Properties Full time

    **Responsibilities**: - Create engaging and innovative content for various platforms - Work closely with the marketing team to develop a content strategy aligned with short-term and long-term marketing targets - Optimize content according to SEO - Perform expert level internet research - Setup and management of each property system, accounts, utilities,...


  • Quebec City, Canada Bebe Depot Plus Full time

    Bebe Depot Plus is looking for a Digital Marketer and E-Commerce Coordinator to join our team. This role requires working with the E-Commerce Director to manage the e-commerce platform and as well as create quality graphics and designs. We are looking for someone who is ready and capable of helping our team develop and promote our brand. The Digital...


  • Quebec City, Canada Agilent Technologies Inc. Full time

    The Localization Content Specialist supports localization of global presales marketing content for Agilent Technologies. This individual is responsible for supervising all phases of assigned localization projects, including analyzing and estimated the project, scheduling translators, managing and tracking the production schedule, managing translation quality...


  • City of Langley, Canada Scotiabank Full time

    p>Press Tab to Move to Skip to Content LinkSelect how often (in days) to receive an alert:Please be advised that our Careers site will be unavailable from November 28 at 12am ET to November 29 12am ET for scheduled system maintenance.Job Purpose:The Associate Director & Team Lead position is responsible for the operation and achievements of a team of Private...


  • Quebec, Canada Provalis Research Full time

    h3>COMMUNICATION AND CONTENT MARKETING MANAGERFull-time or part timeProvalis Research offers a stimulating, collaborative environment with rewarding opportunities for career advancement. We value excellence and provide our employees with the support they need to achieve their highest levels of competence.Scope of workWe are seeking a driven, detail-oriented...


  • Quebec, Canada Eightsix Network Full time

    Requisition ID: Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture. Global Banking and Markets Global Banking and Markets (GBM) is a leading Canadian Capital Markets and Investment Banking business with a growing platform in the US and Latin America, operating globally for over years. Scotiabank’s strong...


  • Quebec City, Canada iA Groupe financier iA Financial Group Full time

    Québec or Montréal / Permanent role / Hybrid work posture_ Reporting to the Vice President, Client Data and Analytics, the Director, Analytics and Data Science is responsible for leveraging client data through analytics and data science and achieving measurable benefits for the organization. This role is part of a strategic transformation which focuses on...


  • Quebec City, Canada Original Garage Moto Full time

    Original Garage Moto is seeking a Marketing Coordinator. You are someone who likes to take initiatives and has ease in communication. In addition to being detail-oriented, organized, and having good priority management skills.The Marketing Coordinator will play a key role in the visibility and image of the company.Responsibilities:Plan & develop marketing...

  • Marketing Associate

    1 week ago


    Montreal, Quebec, Québec, Canada Clara Shades Full time

    Company DescriptionAt Clara Shades, we're not just about motorized shades; we're about transforming spaces into smart, elegant sanctuaries. As a leading manufacturing company, we specialize in crafting motorized shades that seamlessly integrate into modern homes and commercial office spaces, delivering both style and convenience. Collaborating...


  • Quebec, Canada Ubisoft Full time

    Job Description As an Assistant Game Director at Ubi Québec, you will play a hybrid role of designer and manager, having an impact on a team of designers and on the various games of the Assassin's Creed brand. You'll help create systems and mechanics, then develop a clear plan of action to implement them. You'll supervise your team in the production...

  • Marketing Manager

    6 months ago


    Quebec City, Canada Leger Full time

    WHO WE ARE At Leger, we know Canadians. With over 30 years of experience, we are THE most accurate market research firm in Canada. Joining our company means joining a team of 600 passionate people who are committed to their work. We are the largest Canadian-owned market research and analytics company, with 8 offices across Canada and the United States. WHY...


  • Quebec, Canada Directive Consulting Full time

    div>OverviewAt Directive, we take solving complex performance marketing problems for SaaS companies seriously. p>We are seeking an Associate Director, Revenue Operations to help deliver outstanding services to the clients in our Marketing Operations line of business. The ideal candidate will have 3+ years of experience managing high-performing Marketing...


  • Quebec, Canada Directive Consulting Full time

    p>At Directive, we take solving complex performance marketing problems for SaaS companies seriously. p> We are seeking an Associate Director, Revenue Operations to help deliver outstanding services to the clients in our Marketing Operations line of business. The ideal candidate will have 3+ years of experience managing high-performing Marketing Operations...