Conversion Optimization Manager

2 weeks ago


Montréal, Canada Merchant North Full time

The Conversion Optimization Manager plays a key role in the Marketing department, someone who knows how to engage incoming prospects and incumbent customers and uses performance data to design new solutions that drive conversion lift. They will be the leader in the design, implementation and evaluation of activities that increase conversions of new and existing customers and maximize the commercial returns for the business. The position requires an advanced resume leaning heavily to performance marketing, but also a creative eye and a customer centric approach.

RESPONSIBILITIES
- Own specific KPIs within defined areas of influence in the conversion funnel and customer lifecycle. Work closely with other teams to ensure the first purchase and ongoing customer experience is optimized for conversion performance
- Lead the strategy and then the design, implementation and measurement of the brand’s conversion optimization roadmap and activities
- Identify and analyze conversion metrics and KPIs from high value and/or high volume sources and provide the conversion and engagement journeys that allow them to realize maximum contributions to business outcomes
- Deep-dive into conversion performance to generate recommendations and drive AB and multivariate testing, new landing page builds, new conversion journeys and unique digital engagement experiences
- Aspire to attain the highest level of optimization agility and velocity possible while focusing on both marketing and commercial outcomes
- Master how the brand communicates with prospects (targeting and personalization) to deliver the best content, journeys and experiences to increase conversions - Work closely with other marketing teams (Retention, Affiliates, SEO, traditional media, digital media, social media and referrals), keep abreast of all distribution and customer lifecycle efforts that drive awareness, generate traffic and retain engagement to collectively ensure the brand is meeting or exceeding performance targets
- Follow cohorts through first purchase and into lifecycle monitoring customer behaviors and KPIs, provide recommendations to other marketing teams and business units to shape the current and future marketing mix
- Plan your activities thoroughly and forecast how these efforts will impact business outcomes
- Deliver executive-level reports that convey complex analytical findings in a concise manner
- Document your key learnings, big wins and misses in company wiki and jira spaces to grow the businesses intellectual property

**REQUIREMENTS**:
This position is an advanced digital marketing role; and experience should be reflective of such. The successful applicant will have the following:

- 5+ years of digital marketing experience in a performance centric / leaning role
- A successful track record of ideating, implementing and scaling CRO (Conversion Rate Optimization) programs
- A strong customer centric approach to optimization leveraging your added experience in UX, UI and digital design for conversion best practices
- Experience on industry leading optimization tools like / similar to: Optimizely, Google Optimize, Omniconvert, Unbounce etc
- Ability to manipulate performance data independently, then interpret and present that data in engaging and meaningful ways
- Ability to manage and prioritize multiple marketing projects simultaneously within a complex organization
- Excellent negotiation and relationship building skills
- Remote or hybrid working model, depending on location
- Must be able to travel internationally as required (10% or less)

**Job Types**: Full-time, Permanent

**Benefits**:

- Casual dress
- Commuter benefits
- Company events
- Dental care
- Disability insurance
- Extended health care
- Life insurance
- On-site parking
- Paid time off
- RRSP match
- Vision care
- Wellness program
- Work from home

Schedule:

- Monday to Friday

Ability to commute/relocate:

- Montréal, QC: reliably commute or plan to relocate before starting work (preferred)

Work Location: Hybrid remote in Montréal, QC



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