Digital Fundraising Specialist

4 months ago

Calgary, Canada Easter Seals Alberta Full time

Job Post Expiry Date: Sept 13, 2024

Are you passionate about working with Albertans with disabilities and supporting your local community? Do you have what it takes to champion our Vision to Inspire Potential, Build Community and Enrich Lives?

Easter Seals Alberta is a provincial not-for-profit organization that has been in existence for 70 years. Our mission is to provide services that foster inclusion, independence and recreation for individuals with disabilities and medical conditions. We strive to ensure that the resources Albertans need for an independent and full life are available.

Easter Seals fosters a work environment that’s inclusive as well as diverse, where our people can be themselves. Every idea and perspective is valued to reflect the people we serve.

We have an immediate opening for Digital Fundraising Specialist who will be responsible for three main activities; annual giving, digital programming and components, and donor relations.

As the Digital Fundraising Specialist, you will:

- Embrace a culture of continuous learning and development to ensure all individuals, families, professionals, and the ESA team have access to the most current information and resources
- Provide individuals, families, and professionals with family centered care through empathy, compassion, and understanding. Consistently ensuring a high degree of service and support
- Communicate appropriately and effectively with all team members. Encourage, support, and empower all team members to be the best version of themselves.
- Respect and follow office procedures, policies, and protocol
- Support diversity, equity, inclusion, and social justice practices and principles into the organization.
- The ability to adapt individual behavior and go above and beyond to support emergent needs internally with colleagues and externally with families.
- Build organizational excellence, a collaborative working environment and a positive culture.

**Responsibilities**:

- Planning, executing, and managing annual giving campaigns aimed at acquiring, retaining, and upgrading donors. Rebuild the monthly giving program. Increase awareness of workplace giving programs, corporate match opportunities, in honor and in memorial giving programs.
- Cultivating relationships with donors through personalized communication strategies, acknowledgments, and stewardship efforts.
- Maintaining accurate donor records and utilizing fundraising software (Raisers Edge) to track donations, segment donors, and analyze giving patterns.
- Creating compelling fundraising appeals, stories, and updates for digital platforms, ensuring consistent messaging and branding.
- Managing social media channels to promote fundraising initiatives, resources available to clients, engage with donors and clients, and increase awareness of organizational mission and impact.
- Ensuring the organization's website is optimized and compelling storytelling.
- Monitoring and analyzing campaign performance metrics to evaluate effectiveness, identify trends, and make data-driven decisions to optimize fundraising efforts.
- Develop and promote monthly giving programs to provide a steady and reliable source of revenue.
- Cultivate and steward monthly donors to encourage long-term commitment.
- Working closely with team members to align annual giving campaigns with overall organizational strategies and goals.
- Assisting with fundraising events and activities, coordinating logistics, promoting events digitally, and ensuring seamless donor experiences. Create design for print assets and marketing collateral at events.
- Staying informed about fundraising trends, best practices, and emerging technologies in digital fundraising and annual giving.
- Ensuring compliance with fundraising regulations, ethical standards, and donor privacy laws (e.g., GDPR, CCPA).
- Preparing regular reports on fundraising results, donor retention rates, and other key performance indicators for management and board presentations.
- Provide tours of Easter Seals Camp Horizon as needed.
- Other Duties as assigned.

Linked Platform Support
- Drive the development, implementation, and evaluation of the Digital Platform to align with the organization's mission and ensure the platform provides a human centered solution to families.
- Monitor outcomes and the impact of the platform, and make data-driven decisions for improvement and expansion, including detailed reporting to better advocate for services for the disability sector, inform government and funders.
- Collaborate with staff and stakeholders to identify emerging needs and opportunities for improvements.
- Collaborate with the staff and stakeholders to map out strategies for implementing in person processes into the platform to lead to efficiencies and streamlined services for families.
- Work with third party platform to implement features that support provincial growth and expansion.
- Help implement the digital platform into other communities to provid

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