Paid Media Specialist

2 months ago

Calgary, Canada Konstruct Digital Full time

Hey, we got your attention

Thanks for checking us out, here are a few fun facts about Konstruct:

- We are a B2B-focused digital marketing agency headquartered in Calgary, Alberta, but we have clients all over North America.
- We specialize in search, paid media, and content marketing. And we're damn good at all 3
- We’re a hybrid work environment with 3 mandatory in-office days per week. Because remote foosball just doesn't hit right.
- Unlike many other agencies, we’re serious about having a healthy work-life balance. Work hard, play hard.
- We believe we can’t grow as a company unless we help you grow as a marketer, and we are obsessive about both.
- We take our culture seriously, nothing is more important to us than creating an environment where people can learn, grow, and have fun doing great work together. Thursday team lunches, anyone?
- We’re looking for curious self-starters who don't settle for "good enough." We sweat the details...every time

A little about the job...
As a paid media specialist, you will be at the forefront of devising and implementing paid media advertising strategies that not only drive revenue but also propel our clients firmly toward their objectives. Your expertise will be the driving force behind crafting persuasive ad campaigns across Google Ads and social media platforms, managing advertising budgets, and relentlessly optimizing campaign performance. You will dive into data to uncover insights, continuously refining marketing tactics to ensure success. By managing paid search and paid social campaigns, you’ll be focused on audience targeting and expanding opportunities for growth. You'll be in a perpetual quest, seeking answers to critical questions: What's underperforming and why? What fresh opportunities lie ahead? How can we most effectively scale the campaign for maximum impact?

A little about you...

Your Experience:

- 3+ years of ad buying and managing experience across paid acquisition platforms
- Thorough understanding of digital marketing and PPC best practices and strategies
- Proven experience building, maintaining, and optimizing successful digital strategies and paid media campaigns on platforms like Google, LinkedIn, Microsoft, Meta, and Twitter
- Ability to effectively manage multiple goals (revenue, engagement, awareness) and to continuously improve month-over-month KPI targets
- Proficiency in managing mid-to-large-scale budgets
- Great at copywriting. You can write compelling ad copy that gets (and converts) the click. And can easily craft new angles on demand
- Familiarity with A/B and multivariate experiments
- Strong analytical skills, able to analyze data and spot trends, trim the fat, and scale what’s working
- Excellent written and verbal communication skills
- Experience with GA4 (you may have shed tears over the sunsetting of UA)

Nice To Have:

- Prior digital agency experience
- B2B digital marketing experience
- Google Ads certified in Search, Display, Shopping, and Video
- Microsoft Ads certified
- Meta certified
- Google Analytics certified

Your Qualities:

- Details matter, you sweat the small stuff
- Relentless curiosity, you’re a lifelong learner
- Strong communicator, you love to talk marketing
- Marketer at heart, new trends, tactics, and tools keep you up at night
- Competitive, good enough is rarely good enough
- Empathetic, a client’s wins and losses are your wins and losses
- You want to do great work, and be on a team that enables that
- You maintain a data-first approach to assess campaign performance and pinpoint issues
- You love to learn - this field is always changing, and you love to change with it

Job Perks:

- Hybrid work environment
- Vacation and paid time off
- Extended health care
- Office games (prepare to get your foos on)
- Full kitchen stocked full of snacks
- Thursday lunches
- Free parking
- Be part of a fast-growing team that is in it to win it

Wow, you read all the way to the bottom, we love you already

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