Brand Activation Manager, Operations

4 days ago

Toronto, Canada Labatt Breweries Canada Full time

Dreaming big is in our DNA. Brewing the world’s most loved beers and creating meaningful experiences is what inspires us. We are owners, empowered to lead real change, deliver on tough challenges, and take accountability for the results. We are looking for talent that shares these values, that is ambitious, bold & resilient. We want talent that is looking for fast career growth, cross-functional experiences, global exposure and robust training & development.

COMPANY:
Founded over 175 years ago, Labatt is one of Canada’s founding businesses and its leading brewer. We are proud of our history and our heritage in Canada, and we remain committed to brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Labatt has created exciting experiences with consumers through iconic brands like Budweiser, Bud Light, NÜTRL, Michelob Ultra, Corona, Stella Artois and many more. Through our broad portfolio, we are truly a national brewer, with over 3,600 employees, a portfolio of more than 60 quality beers and beyond, and 10 breweries from coast-to-coast, we are proud to serve Canada and the communities we call home.

Job Responsibilities- Tracks all trade marketing activity across Canada and owns/maintains the National Trade Marketing Grid across all brands & regions- Uses consumer and customer insights to develop trade marketing and occasion-based marketing tools and programs for execution by the field sales team- Plays lead role within Labatt Trade Marketing as team liaison with the channel marketing and sales operations teams- Owner/Manager of Universal Product Codes (UPCs) across all brands and materials- Manages the national sampling program, responsible for achieving sampling and conversion targets nationally- Leads trade activation integration and execution with the Innovation, Supply & Logistics teams- Owner/Administrator of the National Promotional Product Authorization (NPPA) system- Responsible for coordinating new product listings with all provincial liquor boards- Manage external and internal customer relationships- Responsible for executing post-program evaluations to measure ROI, identify key indicators of success, and gather feedback & insights from customers for continuous improvement

Job Qualifications and Competencies- University Degree in Business or related field- 2-3 years of general sales, marketing or operations experience in a fast-paced, high performance environment- Strong teamwork, communication, presentation, & negotiation skills- Ability to manage a wide range of priorities simultaneously- Project management skills are an asset- Shopper Insight experience is an asset- Strong ability to build and influence interpersonal relationships (internally across departments and with external partners)- Ability to derive insights from consumer research and analysis- General business acumen for short and long-term business planning

WHY LABATT:
As one of Canada’s Top 100 Employers, Labatt is a place where our people can bring out the best in themselves through a collective purpose of creating A Future With More Cheers. We are always looking to serve up new ways to meet life’s moments, dream big to move our industry forward, and make a meaningful impact in our communities. We believe in brewing up a future that everyone can celebrate and share.

**BENEFITS**:
_:_- Health benefits plan, including competitive coverage for medical, dental, mental health, life, and disability insurance, that can be flexed to fit your needs- Additional flex credits for healthcare or wellness spending accounts- Retirement plan with a generous company-matching contribution, and low-fee RRSP & TFSA savings opportunities to help you secure your financial future- Personalized support through an inclusive family-forming benefit, and generous financial support/top-ups for parental leave- Access to many wellbeing resources, including Employee & Family Assistance Program support, Webinars, and more.- An annual allotment of Beer and Beyond-Beer products for employees

EQUAL OPPORTUNITY EMPLOYER

At Labatt Breweries of Canada, we are an equal opportunities employer and we are committed to maintaining a welcoming, safe, and inclusive environment for every person - regardless of age, race, ethnicity, nationality, sexual orientation, gender identity and expression, religion, neurodivergence, or disability status.

REQUIRE ADDITIONAL ASSISTANCE?

Labatt Breweries of Canada is committed to fair and equitable recruiting practices. Persons with disabilities are encouraged to come forward at any stage of the recruitment process to request accommodations, if needed. Members of our team will consult and create processes that provide individuals with disabilities the best possible recruitment experience.

CONTACT US

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