Regional Brand Activator

3 months ago

Toronto, Canada Southern Glazer’s Wine and Spirits Full time

**What You Need To Know**:
Open your future to incredible career potential. Work for an industry-leader who invests in their people. Southern Glazer’s Wine & Spirits is North America’s preeminent wine and spirits distributor, as well as a family-owned, privately held company with a 50+ year legacy of success. We were named by Newsweek as a Most Loved Workplace and are included on the Forbes lists for Largest Private Companies and Best Employers for Diversity.

As a full-time employee, you will be eligible for our Top Shelf Benefits, including comprehensive medical and prescription drug coverage, dental and vision plans, disability coverage, life insurance plans, and an RRSP plan. We also offer wellness initiatives, paternal leave, vacation accrual, paid sick leave, and more.

At Southern Glazer’s, you’ll enjoy an environment where continuous learning and growth are supported and experience a culture where you are respected, and your voice is heard. If you’re looking to fill your glass with opportunity, come join our FAMILY

**Overview**:
The Regional Brand Activator maximizes the sale of supplier brands to the trade and consumer through effective regional execution via business development off and on trade. Additionally, this position will be responsible for managing relationships that permit the achievement of company and supplier objectives.

**Primary Responsibilities**:

- Develop a direct relationship with key players on trade (partners, sommeliers, managers, bartenders, etc.) and provide feedback and updates back to the brand
- Plan marketing execution and branding objectives
- Audit, classify, and prioritize key accounts, developing and leading a direct relationship with key on premise players
- Implementation, execution, and follow-up of on trade activities and sales against the brand plan, including OP partnerships
- Lead Events/experiences with final clients (no sampling)
- Support and organize events and above-the-line activities
- Training programs for partners and key players in on trade, in addition to supporting internal sales team for high value trainings (sommelier, bartenders, waiters, etc.)
- Drive brand success via training, education, and experiences for Territory Managers, Sales Managers, Key Account Managers, etc.

**Additional Primary Responsibilities**:

- Source “best in class” opportunities to support execution strategy (new business development opportunities with new accounts, collect and build client database)
- Gather and analyze customer insights and competitors’ activities, from partner venues and any other relevant industry competitive activities
- Collect and manage client contact database
- Provide detailed tracking and execution reports of performance against agreed-to supplier objectives and requirements
- Perform other job-related duties as assigned

**Minimum Qualifications**:

- Bachelor’s degree or an equivalent combination of education and experience
- Five years of industry related sales experience within the distribution, hospitality or supplier community
- Valid province driver’s license and ability to obtain and maintain auto liability insurance by provincial laws
- Comprehensive understanding of wine and spirits to include regions/varietals, product/food pairing

techniques, basic production, and service***
- Ability to adapt and can assist a variety of internal customer groups and varying personality types
- Must have strong negotiation skills; demonstrate an entrepreneurial spirit
- Ability to create and sell innovative ideas
- Goal oriented, focused, and assertive individual who needs a little direction or supervision

**Physical Demands**:

- Some activities may occur at night or weekends
- Ability to travel within the Province/Country
- Physical demands with activity or condition for a considerable amount of time include sitting and typing/keyboarding using a computer (e.g., keyboard, mouse, and monitor) or adding machine
- Physical demands with activity or condition may include occasional to the rare amount of time include walking, bending, reaching, standing, and stooping
- May require occasional lifting/lowering, pushing, carrying, or pulling up to 40lbs

**EEO Statement**:
Southern Glazer's Wine and Spirits, an Affirmative Action/EEO employer, prohibits discrimination and harassment of any type and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. SGWS complies with all federal, state and local laws concerning consideration of a qualified applicant's arrest an

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