Marketing Content Manager

2 days ago

Toronto, Canada Digital Mobility Full time

**About the Role**

We are seeking a dynamic and experienced **Marketing Content Manager** to join our growing team. You will play a pivotal role in analyzing the market and competitors, collaborating with the product team, and crafting impactful sales and marketing strategies. This role requires a creative content creator with strong technical skills to ensure brand consistency and deliver compelling marketing materials across various platforms.

**Key Responsibilities**

**Market and Competitor Analysis**
- Conduct in-depth research to identify market trends, customer needs, and competitor strategies.
- Leverage insights to shape data-driven marketing strategies that align with business objectives.

**Content Creation and Management**
- Develop and maintain content calendars for social media, blogs, newsletters, and other digital platforms.
- Produce engaging content, including short videos, brochures, proposal packaging, blogs, newsletters, and infographics.
- Write, edit, and optimize SEO-friendly blogs and articles to drive organic traffic.
- Ensure all marketing materials maintain brand voice, style, and messaging consistency.

**Website Management**
- Oversee updates and maintenance of the company’s product and corporate websites using WordPress and Elementor.
- Ensure websites remain current, user-friendly, and optimized for performance and SEO.

**Brand Management and Continuity**
- Lead efforts to refresh and refine the company’s brand identity to ensure it aligns with evolving business goals.
- Oversee the implementation of branding guidelines across all marketing channels to maintain brand continuity.
- Ensure all visual and written content adheres to brand standards.

**Social Media Engagement and Strategy**
- Manage social media accounts by creating and scheduling posts across various platforms.
- Monitor and engage with the community to foster interaction and brand loyalty.

**Collaboration and Strategy Development**
- Collaborate closely with the product team to understand features and benefits, translating them into clear, compelling marketing content.
- Work with the sales team to develop tailored campaigns and sales enablement materials.

**Performance Tracking and Reporting**
- Track and analyze the performance of content campaigns, providing actionable insights to enhance engagement and conversion rates.
- Report on key metrics such as engagement rates, web traffic, lead generation, and conversion performance.

**Qualifications**
- **Experience**: 5+ years in a marketing content role, preferably in B2B or tech-driven industries.
- **Education**: Degree in Marketing, Communications, Journalism, or a related field.
- **Language**: Fluent in English with exceptional writing, editing, and proofreading skills.
- **Technical Skills**:

- Hands-on experience with WordPress and Elementor (mandatory).
- Proficiency in marketing tools such as Google Analytics, SEO tools, CRM platforms, and social media management tools.
- Familiarity with design and video editing tools (e.g., Adobe Suite, Canva).
- **Branding Expertise**: Experience managing branding projects and ensuring consistency across all channels.
- **Bonus**: Experience in the public safety sector is highly desirable.

**Portfolio Requirement**

Applicants must provide a portfolio showcasing previous work in content creation, branding, and marketing.

**What We Offer**
- Competitive salary and Employee Stock Options.
- Fully remote work environment with flexible working hours.
- Opportunities for career growth and professional development.
- Collaborative, innovative, and supportive team culture.

**How to Apply**

Submit your resume, cover letter, and portfolio demonstrating your expertise in content creation, branding, and website management. **Applications without a portfolio will not be considered.

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