Content Marketing Manager

6 months ago

Toronto, Canada Equinix Full time

**Who are we?**

Equinix is the world’s digital infrastructure company®, operating over 250 data centers across the globe. Digital leaders harness Equinix's trusted platform to bring together and interconnect foundational infrastructure at software speed. Equinix enables organizations to access all the right places, partners and possibilities to scale with agility, speed the launch of digital services, deliver world-class experiences and multiply their value, while supporting their sustainability goals.

A career at Equinix means you will collaborate on work that impacts the world and be surrounded by endless opportunities to learn new skills and grow in varied directions. We embrace diversity in thought and contribution and are committed to providing an equitable work environment that is foundational to our core values as a company and is vital to our success.

Content Marketing Manager

**Job Summary**

In this role you will be responsible for creating engaging and persuasive asset content of varying types as well as crafting digital-based copy, ensuring it is optimized for search engines and drives organic traffic. Your primary goal will be to craft compelling content that captures the attention of our target audience for marketing
- and brand-related initiatives.

**Responsibilities**
- Develop high-quality, easily scannable, SEO-friendly content for our website, including landing pages, asset and product descriptions and other web copy to drive traffic and engagement
- Write and edit an array of externally facing short
- and long-form content assets, including but not limited to:

- White papers
- E-books
- Product data sheets
- Case studies
- Solution briefs
- Infographics
- Create communication materials based on provided story-lines, messaging and stakeholder guidance, including but not limited to:

- Banner text
- Display ads
- Video scripts
- Use content briefs and templates effectively, following brand, editorial and other content governance guidelines
- Work with content input documents such as corporate and solution messaging, audience and persona information, buyer’s journey and interaction details, marketing plans and technology/industry trend information
- Optimize digital copy by strategically placing identified SEO keywords in titles, headings, meta descriptions, and content to improve search engine visibility
- Enhance user experience: Write compelling and persuasive copy that engages and converts website visitors while also ensuring a positive user experience

Content Creation/Management
- Gather and synthesize information to be used in original content
- Use AI tool(s) to assist in content ideation and creation
- Manage third-party agencies as needed, ensuring all copy and content align with our brand, messaging, and guidelines
- Manage content creation and publication within our DAM and workflow management tools to keep projects on track and on time

Stakeholder Management and Communication
- Build relationships with project team members, including graphic designers, proofreaders, fellow writers, stakeholders and project managers
- Schedule meetings with internal and external stakeholders as needed

**Qualifications**
- Experience working as an in-house, agency or freelance copywriter for B2B marketing
- Exceptional writing and editing skills, with a keen eye for grammar, spelling and punctuation—demonstrated in a professional portfolio
- Web copy-writing, preferably with a focus on SEO optimization
- Experience writing about industry topics including Cloud/SaaS, AI, Networking, and/or Colocation
- Experience using AI tools such as Writer or Jasper for content creation
- Strong understanding of SEO principles, keyword research, on-page optimization and SEO tools
- Ability to craft engaging and persuasive copy that resonates with the target technology audience and drives conversions
- Critical thinking skills to review copy with an eye to brand, messaging and guideline adherence
- Comfortable working in a fast-paced matrixed organization with changing priorities and tight deadlines
- Collaboration: Strong communication and collaboration skills to work effectively with global, cross-functional teams
- Experience in AEM, Workfront, Smartsheet and/or Jira. Familiarity with AP Style and/or in-house style guides
- Bachelor’s degree in writing, journalism, English or related field

Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim

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