Coordinator, Social Media

7 months ago

Montroyal, Canada Groupe Dynamite Inc. Full time

**Social Media Coordinator**

Groupe Dynamite is a leading fashion digital retailer with two brands at the heart of our success, Garage and Dynamite. With over 300 stores in Canada and the U.S., and more than 4,000 people, we have been making our mark on fashion since 1975.

Our core strengths are rooted in our team, our innovation, and our customers. We are proud to hire and retain aspirational leaders who are driven to achieve great things and are recognized for their entrepreneurial spirit.

**Job Summary**:
Dynamite is looking for an organized and driven Social Media Coordinator to join our Marketing team, reporting directly to the Senior Manager, Social Media and Influencer. The Social Media Coordinator will act as the frontline voice of the brand by interacting with customers in real time across all social channels. If you are passionate about all aspects of social media marketing, including both creative and analytical responsibilities, we’d love to hear from you.

**Responsibilities**:
***Social media marketing:

- Supports the execution of the social media strategy for the Dynamite brand;
- Creates content for the social media channels through photography and videography;
- Plan content, copywrite and schedule content into social channels;
- Performs weekly social media reporting and performance monitoring.

Coordinates with cross-functional teams to support their respective missions, ensuring consistency in brand voice:

- Collaborates with Marketing teams on campaigns, promotions and contests;
- Partners with the Product team on key products and trends;
- Collaborate with Creative team on graphic design and photography requests;
- Supports the E-commerce team (product, promotions, e-newsletters).

Customer relations:

- Community management and responsible for customer support on social media.

Analytics & Research:

- Conducts industry, content and social media trend research;
- Compiles and summarizes social media reports;
- Uses Google Analytics and other social measurement tools to provide reports on metrics.

**Objectives**:

- Develop brand awareness for the Dynamite brand
- Increase social media fan base
- Drive in-store and E-commerce traffic
- Encourage product adoption

**Qualifications**:

- Bachelor’s degree in Advertising, Marketing, Communications, or related field;
- Minimum of one (1) year of work experience in social media marketing, preferably in a retail environment with a proven track record of delivering compelling content and a significant increase in traffic and sales;
- Bilingual: excellent written and verbal communication skills in both French and English;
- Experience in fashion would be an asset;
- Excellent knowledge of social media channels (Instagram, TikTok, Facebook, Pinterest, YouTube, Twitter);
- Experience in social marketing principles and strategies;
- Editing skills for Instagram Reels and TikTok videos is preferred;
- Experience in content writing (i.e., social media captions, blog, media outlets, etc.);
- Basic knowledge of Adobe Creative Cloud (Photoshop, Illustrator, InDesign) is an asset;
- Knowledge of Google Analytics is an asset;
- Experience or a passion for photography & videography (iPhone, film, digital) is an asset.

Over and above a competitive salary and bonus plan, registered retirement savings, and flexible group insurance with personalized coverage that meets your needs, you will be at the forefront of a growing organization that understands the importance of investing in people.

You and your family can enjoy our employee discount at Garage and Dynamite, private sample sales throughout the year and many other exciting perks, including a very flexible vacation program.

**Our promise**

No day will be like the last - we aim to be better today than we were yesterday. We are committed to employment equity.

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