SEO Specialist

4 days ago

Mississauga, Canada Cognizant Full time

As an SEO Specialist, you will make an impact by partnering with inclusive teams to enhance search engine efficiency, with a focus on local search (Google My Business) to build measurable results. You will be a valued member of our Digital Experience Marketing and Content team and work collaboratively with our Competency Lead.

**In this**role, you**will**:

- Design strategic SEO content and optimize metadata, tags, and page structure to efficiently improve search visibility and accessibility.
- Handle technical SEO tasks, including growing page speed, fixing broken links, and ensuring mobile responsiveness.
- Audit backlinks to maintain high-quality connections and disavow low-value links (management of 800K+ backlinks).
- Perform keyword research to find opportunities based on guest search behaviour and recommend on-page optimizations to boost engagement.
- Perform analysis on SEO using tools like Adobe Analytics, Google Analytics, and BI platforms.
- Create daily, weekly, and monthly reports to communicate actionable insights to delivery partners.
- Contribute collaboratively with technology teams to leverage tools, including generative AI for content creation, keyword research, and process automation.
- Uncover new opportunities for SEO improvements through competitive analysis and market research.
- Stay ahead of the curve by continuously adapting to emerging SEO trends, tools, and algorithm updates to increase ongoing growth and innovation.
- Coordinate with diverse teams, including business, technology, and design, to align SEO efforts with business goals.

**What**you’ll**need to succeed (required**skills)**:

- Bachelor’s degree in Computer Science, Marketing, or a related field.
- 3+ years of proven SEO, digital marketing, or web design experience.
- Proficiency with enterprise analytics platforms (e.g., Adobe Analytics, Google Analytics) and web technologies such as HTML and site architecture frameworks.
- Outstanding skills in technical SEO, including page speed optimization, broken link resolution, and mobile responsiveness.
- Distinguished ability to manage backlink strategies, audits, and quality control.
- Superb communication skills, with good attention to detail and strong capability to coordinate multiple tasks.
- The capability to work in time zones with at least a 6-hour overlap with Pacific Time (North or South America).

**What**will help you stand out (preferred**skills)**:

- Prior hospitality, travel, or resort industry experience is an added bonus
- Solid grasp of search algorithms, multifaceted SEO strategies, and linking approaches.
- Top-tier proficiency in managing multiple business entities through Google platforms.
- Outstanding knowledge of generative AI tools for SEO, content optimization, and keyword research.

**Working arrangements**:
We strive to provide flexibility wherever possible. Based on this role’s business requirements, this is a remote position open to qualified applicants in Ontario and/or Nova Scotia, where our hubs are located. Regardless of your working arrangement, we are here to support a healthy work-life balance though our various wellbeing programs.

The working arrangements for this role are accurate as of the date of posting. This may change based on the project you’re engaged in, as well as business and client requirements. Rest assured; we will always be clear about role expectations.

**Post closing date**:
Applications will be accepted until December 30, 2024

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