Bilingual SEO Specialist

3 weeks ago

Mississauga, Canada Randstad Canada Full time
We are seeking a skilled and detail-oriented Bilingual SEO Specialist to join our dynamic digital marketing team. In this role, you will play a key role in driving organic traffic to specific categories (English and French) and enhancing our overall online visibility. Your main responsibility will be to implement and manage SEO strategies that align with business objectives and elevate the brand's digital presence.

Advantages
- Work in a hybrid work model in Mississauga, with 2-3 days per week in the office.
- Working closely with the digital experience, marketing, and e-commerce teams provides opportunities to learn from and collaborate with various departments, enriching your understanding of digital marketing.
- This role offers hands-on experience with a range of SEO tools and techniques, as well as exposure to bilingual SEO best practices. You'll have the chance to develop valuable technical SEO, keyword research, and analytics skills while keeping up with industry trends.
-Managing SEO strategies in both English and French offers the unique opportunity to deepen bilingual SEO expertise, a valuable skill set in many Canadian markets.
- Since the role is within an e-commerce context, it provides a solid foundation for future growth in digital marketing or e-commerce SEO, especially within bilingual or multinational companies.

Responsibilities
- Conduct in-depth keyword research in both English and French to identify high-impact keywords for assigned product categories. Utilize keyword research tools to identify opportunities for content expansion and optimization in both languages.
- Ensure consistent keyword usage throughout product and category pages in both languages, optimizing metadata to improve search engine rankings.
- Collaborate with digital experience, marketing, and e-commerce teams to develop effective bilingual SEO and content strategies that meet business objectives.
- Identify and resolve technical SEO issues such as broken links, canonical issues, duplicate content, and indexing errors, and optimize internal linking for improved website navigation and SEO.
- Establish and enforce SEO content standards and guidelines to ensure consistency in product information, meta descriptions, and on-page optimization.
- Stay current on SEO trends, algorithm updates, and best practices in digital marketing, analyzing competitors and applying relevant insights to improve the brand’s online presence.
- Track and analyze key SEO metrics, including organic traffic, keyword rankings, and CTRs. Identify trends and areas for improvement, generating regular reports with actionable insights. Utilize analytics tools to optimize strategies and identify improvement opportunities.

Qualifications
- 3+ years of experience in SEO, preferably in an e-commerce setting.
- Fluency in both English and French.
- Strong understanding of SEO principles, including on-page and basic technical SEO.
- Proficiency in SEO tools such as Google Analytics, Google Search Console, BrightEdge, Botify, or similar.
- Excellent analytical skills to interpret data and make data-driven decisions.
- Strong written and verbal communication skills in both English and French for effective collaboration with cross-functional teams.
- Passion for digital marketing and a commitment to staying updated on industry trends.

Summary
Candidates should confirm their exclusive dedication to projects under this role, without engaging in any other SEO consulting activities.

Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.

Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.

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