Field Marketing Manager

1 week ago

Waterloo, Canada Descartes Full time

**Descartes Unites the People and Technology that Move the World**
The need for efficient, secure, and agile supply chains and logistics operations has become ever more critical and complex. By combining innovative technology, powerful trade intelligence and the reach of our network, Descartes helps get goods, information, transportation assets, and people where they’re needed, when they’re needed.

**We’re growing fast and invite you to join our amazing team.**

We are seeking a skilled marketing professional to lead account-based marketing initiatives and drive demand generation strategies for SaaS enterprise solutions. This role focuses on developing tailored programs to nurture and re-engage key accounts while developing and aligning content with every stage of the buyer’s journey.

**Responsibilities**- Strategize, build, and execute integrated marketing and communication initiatives for account-based campaigns, advertising, and event promotions focused on high-quality lead generation, positioning Descartes as a thought leader, and strengthening the brand.- Develop and execute nurture and re-engagement programs designed to keep prospects and customers engaged throughout the buyer journey, providing valuable content and touchpoints tailored to their needs.- Develop and manage automated, personalized nurture campaigns using tools like ClickDimensions, 6sense, and DemandBase, with a focus on account-based marketing strategies. These campaigns will provide tailored content and touchpoints designed to engage key accounts and effectively guide them through every stage of their journey.- Implement marketing automation to streamline workflows, track engagement metrics, and optimize outreach efforts. Ensure integration across platforms to provide actionable insights that enhance campaign performance and support account-based campaigns.-
- Build and oversee a social advocacy program, leveraging platforms such as G2 to amplify customer success stories and encourage authentic endorsements. Collaborate with customers for speaking sessions, webinars, and case studies to drive credibility and market influence.- Create and manage multimedia campaigns, including video case studies and other creative formats, to showcase customer success and solution impact.- Collaborate closely with account Executives to identify top accounts and develop personalized strategies that align with competitive insights and customer challenges. Ensure these strategies are tailored to engage, educate, and convert key targets effectively.- Maintain a strong focus on content alignment across the buyer’s journey, ensuring consistency in messaging and value delivery for prospects and customers at every touchpoint.- Plan and execute webinars, customer speaking engagements, and user-generated content initiatives to enhance engagement and build thought leadership.- Develop and execute go-to-market strategies for industry
- and vertical-specific tradeshows and events, focusing on pre-show promotion, in-show engagement, and post-event follow-up. Manage marketing programs to drive awareness, generate interest, and support appointment setting for key accounts, ensuring seamless execution and impactful engagement throughout the event lifecycle.-
- Analyze and report on campaign and event performance using Power BI, delivering weekly and quarterly reports on full-funnel metrics and top account engagement. Provide insights and recommendations to optimize strategies and demonstrate ROI.

**Qualifications**- Bachelor’s or master’s degree in marketing, Business, Communications or a technical discipline with subsequent MBA or equivalent experience- Minimum of five years of experience in business-to-business marketing with demonstrable success in positioning and promoting enterprise software solutions and services across a variety of vertical markets.-
- Excellent oral and written communication skills.- Ability to present ideas in such a manner that others understand and enables them to share ideas for the benefit of others.- Deep understanding of the software industry (preferably supply chain and/or enterprise planning solutions) along with verticals including manufacturing, retail, wholesale distribution, and transportation.- Comfortable with the entrepreneurial culture of a fast-growing organization in an ever-changing industry.- Proactive, strong attention to detail and good organizational skills with the ability to manage multiple projects at a time.- Creative, energetic, enthusiastic with a positive attitude.- Excellent time management skills and the ability to work effectively, knowledgeably, and collaboratively with a wide range of internal teams.- Experience with Customer Relationship Management (CRM) and campaign management tools such as Microsoft Dynamics, 6Sense, DemandBase and Click Dimensions.- Graphic and web design experience with Adobe Creative Suite a plus.

**Location**: This is a remote opportunity, open to citizens or permanent residents of

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