Regional Lead, Content Marketing, Canada

4 weeks ago

Toronto, Canada International Justice Mission Full time

Who We Are

International Justice Mission (IJM) is the global leader in protecting vulnerable people from violence around the world. Our global team of over 1,200 professionals are at work in 33 offices. Together, we are catalyzing a global revolution that will rescue millions, protect half a billion, and make justice unstoppable.

Motivated by God’s call to seek justice for the oppressed, we believe that the way we work is as important as the results we achieve. We are a global community that cares for one another. We value joy and celebration, and we strive to provide professional excellence to all those we serve.

There is a hero in all of us. Heroes achieve success through hard work and effort and meet challenges head-on with courage. We want to engender trust, demonstrate impact and foster hope. At IJM, we are both a workplace and a community of spiritual formation that does the work of justice together with a professional and bridge building approach. IJM fosters an organizational culture where everyone is encouraged to engage and advocate for a culture that embraces belongingness and honors one another’s uniqueness.

The Need

After almost 25 years of continued growth and operational success in pioneering the work of protecting those who are experiencing poverty from violence, IJM globally has become a $100+ million organization. IJM wants to continue this trajectory of growth and scaling of its impact, with the Vision to protect 500 million people by the year 2030.

To contribute to this growth, IJM Canada is adding a Regional Lead, Content Marketing role to support the creation and implementation of content strategy and content marketing needs, and internally equipping stakeholders to tell IJM’s best stories for IJM Canada in alignment with the North American regional and Canadian national strategies.

This role will contribute to improved content engagement (especially digital), effective content planning across Canadian supporter audiences, and an increase in qualified leads. In managing and executing overall content needs for the region, you will equip frontline teams to be able to effectively engage with and raise funds from their audiences, with the goal to help end slavery in our lifetime.

The ideal person will be a creative marketing professional, preferably with a writing background. You should be able to develop engaging content to attract and retain donors. For this position, it’s also essential to be up-to-date with new technologies and marketing best practices. Ultimately, you should be able to expand IJM’s digital footprint and brand awareness.

Compensation range: $65,000 to $75,000 CAD/year
- This position will office in the Greater Toronto area or may work remotely in Canada and reports to the Regional Director, Marketing. Recruitment contact: Kirsten Caudill._

**Responsibilities**:

- Collaborate in the development of a content strategy for IJM Canada that aligns with IJMC fundraising goals and brand needs, working in collaboration with the IJMC Integrated Marketing and Fundraising Lead, the Regional Director, Marketing and Regional Sr. Lead, Content Strategy;
- Ensure content development and delivery for campaigns for the Canadian market to raise brand awareness and thought leadership - including mobilizing creatives to create content, and directly developing content;
- Work as an integration point between the North American Regional Marketing team and the IJM Canada team to incorporate regional campaigns into the IJMC content strategy; and
- Create and manage digital content, including the timely publishing and sunsetting of audience relevant content to IJM Canada’s website.

**Requirements**:

- Bachelor's degree in Marketing, Communications or relevant field;
- 5+ years’ experience within a marketing, fundraising and/or digital capacity;
- Editorial mindset with an ability to predict audience preferences;
- Experience with basic copywriting and/or graphic design considered an asset;
- Project management skills and attention to details; and
- Expertise in social media platforms and content planning for multiple stakeholders.

Critical Qualities:

- Active Christian faith as defined by the Apostles’ Creed;
- Winsome;
- Driven;
- Strong donor cultivation and people skills;
- Initiative-taking, organized, and disciplined to work independently;
- Collaborative and servant leader;
- High EQ and CQ;
- Globally minded;
- Innovative/Entrepreneurial/Resourceful;
- Change Orientation; and
- Comfortable relating to an audience of diverse people and personalities.

What does IJM have to offer?
- Generous compensation plan;
- Engaging and positive work culture where employees are valued;
- Coaching, professional and personal development, and staff care;
- Opportunity to make a difference in the world; and
- We are more than a workplace. We strive to be a community of spiritual formation, helping our staff work out God’s call to justice in their lives.

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