Global Digital Marketing Lead

1 week ago

Toronto, Ontario, Canada Ignition Full time

Company Description

Founded in 2013, Ignition is an all-in-one platform for professional services that empower businesses to get paid faster and run smarter.

Ignition automates and optimizes proposals, client agreements, billing, and payment collection to put an end to late payments, unbilled work, and mundane repetitive admin.


Ignition also integrates with leading apps such as Gusto, QuickBooks Online, Xero and Zapier to automate workflows and free up valuable time.


Over 6,500 accounting and professional services businesses globally rely on Ignition to get paid faster for all of their work, run more efficiently, and become more profitable.

To date, Ignition has helped facilitate more than 1 million client engagements and over US$2.7 billion in client payments.


We are a high-growth, global SaaS organization with employees in Australia, US, Canada, UK, South Africa, New Zealand, and the Philippines.


Company Values:

  • We are better everyday
  • We work without ego
  • We are smarter together
  • We hero our customer

Role location:


Preferably located in Toronto, with an extremely flexible hybrid working model (on average 1 day a week in the office).

Flexible hours to accommodate the global scope of the role, which may include some work in the evenings.


Ignition is seeking an experienced, creative and results-oriented B2B Global Digital Marketing Lead, to accelerate our digital marketing efforts as part of the Global Marketing team.

This pivotal role involves overseeing and executing on digital strategies across our core markets, including the United States, Australia, United Kingdom, Canada, and New Zealand, with a particular focus on Ignition's expansion into America.


Ignition is looking for someone who enjoys a dynamic team atmosphere that is open and agile, and who is committed to living by our core values.

The Global Digital Marketing Lead will drive Ignition's rapid global growth by driving Ignition's digital presence across all channels and ensuring alignment with our global marketing strategies.


A strong understanding of basic coding (such as HTML, CSS, JavaScript) and proficiency in managing CMS systems such as Craft CMS is highly desirable but not a requirement.


Responsibilities:

  • Lead and drive Ignition's overall digital marketing strategy, owning all aspects of paid search, paid social media, organic search, and web development initiatives.
  • Develop and execute robust digital marketing strategies across platforms such as Google Ads, Meta Ads, review sites and LinkedIn to fuel topoffunnel growth and overall digital presence.
  • Manage and lead a team of freelancers and an inhouse developer to effectively implement digital strategies, ensuring seamless operation and superior performance across both paid and organic channels.
  • Direct web development projects, enhancing site usability, conversion rates and performance, ensuring the website aligns with overarching digital marketing strategies. Knowledge of basic coding practices (HTML, CSS, JavaScript) is used to communicate effectively with developers and troubleshoot minor issues.
  • Optimize the global digital paid budget, making datadriven decisions to enhance conversion rates and manage growth within our customer acquisition cost (CAC) targets.
  • Develop a content strategy that supports SEO and organic digital engagement through blogs, whitepapers, case studies, and videos.
  • Enhancing strategies to include advanced customer segmentation and personalization tactics to increase the relevancy of campaigns across all digital channels, thus potentially increasing conversion rates.
  • Ensuring digital marketing strategies are fully integrated with sales and customer service operations to create a seamless customer journey and enhance lead conversion and customer retention.
  • Managing digital marketing efforts in compliance with international data protection and privacy laws, such as GDPR in Europe and CCPA in California, which are critical when operating across different countries.
  • Constantly test, analyze, and optimize digital campaigns using A/B testing and other datadriven methods to refine strategies and improve outcomes across all digital channels.
  • Report digital campaign performance to internal stakeholders, providing insights and trends that guide strategic decisions and position you as the "voice of digital" within the company.
  • Maintain flexible working hours to effectively collaborate with stakeholders across APAC, AMER, and EMEA, focusing on strategic alignment and execution across America and Australia.
  • Stay abreast of emerging digital marketing technologies and platforms that could provide a competitive edge, such as AIdriven marketing tools, advanced analytics platforms, and new social media channels.

Qualifications

  • Minimum of 5+ years in digital marketing roles, with extensive experience leading comprehensive digital strategies across all channels including paid media, organic search, and web

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