Ice Cream Canada Customer

2 weeks ago


Toronto, Canada Unilever Full time

**Job **Title**:Ice Cream Canada Customer & Shopper Analytics Associate Manager

**Location**: Toronto, Canada

**Terms & Conditions**:Full Time

If you want to work for a global, leading Ice Cream player with €7.9bn Turn Over in 2023, come join Unilever Ice Cream The Ice Cream business is operating in a highly attractive category, as we are part of the 1 trillion snacking and refreshment industry, growing consistently at high pace. We have strong brands equities: 5 of top 10 selling brands including Wall’s, Magnum, Ben &Jerry’s. We are investing to unlock the full growth potential of Ice Cream as a standalone entity, once we separate from Unilever, which is planned to happen by November 2025.

Ice Cream has distinct characteristics from Unilever’s other operating businesses and the growth potential of Ice Cream will be better delivered under a different ownership structure. As Ice Cream company we are committed to developing and nurturing talent as we build our diverse and inclusive culture. You will have ample options for career growth and exploration, allowing you for you to explore roles and opportunities across the new organisation. Your career development will be a priority for us, and we are dedicated to supporting your growth journey within the new company. We hope that you will want to build the new chapter of our Ice Cream history together with us.

**JOB PURPOSE**:
Digital technology is transforming business, creating a vast ocean of data. Our vision is to elevate data and data use, to transform our business into a Data-Intelligent enterprise, where every decision and action is powered by the best data and advanced analytics (AI) to deliver on our business goals.

We’re seeking a highly skilled and passionate Customer and Shopper Analytics Manager to join our ice cream team. As a leading Ice Cream player, we are constantly looking for ways to better understand our customers and improve their experience with our products. In this role, you will play a crucial part in driving data-driven decision making and delivering valuable insights to various teams across the organization. If you’re a data enthusiast with a strategic mindset and a drive for continuous improvement, we’d love to have you on our team.

**KEY RESPONSIBILITIES**:
You need to be commercially aware of the consumer market as whole, think outside the box and ask questions of the data you collect, to transform it into actionable insights for the business to grow. Your role is as much about being intuitive, personable, and commercially aware as it is about having the legitimate technical know-how. Every day, you will analyse the data you collect to give actionable insights to the category and customer teams (as well as marketing and finance), which in turn allows them to deliver communication messages to their customers that accurately respond to the current customer needs and demands. Your insights should directly lead to unlocking opportunities quickly for business growth in the short-term.
- Be skilled at working with numerous data sources to draw insights and solutions to business issues
- Ensure unique and compelling insights can be presented through the integration of the unique combination of data sources
- Utilise the data and analytics strategy to develop a road map of available insights for growth, increasing in sophistication as resources become available
- Analyze large datasets to identify patterns, trends, and key insights that can inform business decisions.
- Operate within the following framework of insight delivery.
- Design and tailor approaches to specific insights by leveraging all data sets available - e.g. business questions on sales growth, hypotheses for product decline, understanding profitability issues.
- Develop - easily digestible insights to drive ideas, understanding and action.
- Deliver - a consultative approach to insights which is embedded in our business plans including promotional plans
- Discover - ultimately discover new insights which drive business growth
- Business partner with cross-functional teams such as Marketing, CS&P, Finance suggesting new ways of delivery insight.
- Be adept at storytelling to ensure that insights can be presented in an engaging and logical way to engender adoption within the business
- Build and manage relationships with key business stakeholders to ensure key business questions and issues are clearly understood and used to direct insight mining
- Working knowledge of insight tools and techniques, databases and systems - e.g. quantitative methods, IRI, Nielsen IQ, Retailer POS.
- Lead the development and management of dashboards and reports to track key performance indicators and measure the effectiveness of initiatives with CD Operations Manager
- Review and provide feedback on training material
- Ensure compliance with data privacy regulations and maintain data integrity and security

**WHAT YOU NEED TO SUCCEED**:

- Bachelor's or master's degree in data



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