Communications Coordinator

4 weeks ago

Toronto, Canada Eglinton St. George's United Church Full time

**Overview**

ESG is a vibrant Church that takes pride in its ability to engage and build relationships with people both within and outside of our Church community. Reaching these communities is critical to our success. The Communications Coordinator is responsible for developing a forward-looking marketing and communications strategy, and for the design, production and circulation of all outgoing program and event communications, including graphics and content/management of our social media platforms. The Communications Coordinator ensures all communications are timely and follow the ESG Style Guide and brand messaging. This position reports to the Lead Minister.

Role Responsibilities

Communications
- Work with the administrator, ministerial team and lay leaders to develop and implement a marketing and communications strategy
- Maintain and update the church website and participate in any redesign or redevelopment process
- Format and create graphic design images to support Church needs, e.g.; worship services, program guide, stewardship campaign materials and Annual Report.
- Create crisp, creative social media posts that employ compelling visuals and content to engage our target audiences on a variety of social media platforms - Tik Tok, Instagram, Twitter, Facebook, YouTube, and other emerging platforms. Experience creating compelling video content is an important asset.
- Working with a calendar of events, create graphic design social media tiles for daily/weekly posts to social media (ESG does not work on a just-in-time model, but rather works ahead with a well-scheduled worship grid and plans for scheduled services and events).
- Schedule and post daily updates to social media channels using Facebook business suite. This can include paid ads (Facebook/YouTube, etc.)
- Develop a marketing dashboard to monitor and track daily/monthly traffic (“clicks”) and provide ESG leaders with reports on qualitative and quantitative results.
- Make effective use of the contact management systems within the Church
- Be a point person for ‘first response’ and acknowledgement for new people who connect with ESG virtually by monitoring on-line traffic.
- Provide support for the development of stewardship campaign materials

Next Generation and Growth
- Working in particular with the Next Generation and Growth Minister, the Communications Coordinator will:

- Participate in live events to provide real-time social media coverage and liaise with event coordinators to support engagement and growth in our family and young adult ministries, outreach and justice efforts and events, our community connection efforts, and our online worship service options
- Research new processes and technology to develop our understanding of how best to utilize targeted demographics to improve our efficiency in social media and meet industry best practices. Ensure all communications on social media are aligned with ESG’s Style and branding messaging
- Be a point person for ‘first response’ and acknowledgement for new people who connect with ESG virtually by monitoring on-line traffic and working with a new connections funnel for newcomer engagement that ESG is developing

**Qualifications**:

- Expert marketing and communications skills
- Strong written and oral communication skills
- Proven experience in maintaining a strong and vibrant web presence, and in the use of other communication tools, such as creating content materials for Facebook, Instagram, Tik Tok, Twitter and You Tube
- Full knowledge of full Adobe suite
- Utilize Google Analytics and Mailchimp and other resources
- Team player
- Exercises discretion and confidentiality
- Strong multitasking skills
- Works well under pressure
- Track record of meeting commitments and deadlines
- Strong judgment; maturity dealing with multiple stakeholders

**Job Type**: Part-time
Part-time hours: 24 - 32 per week

**Salary**: $25.00-$30.00 per hour

Expected hours: 24 - 32 per week

**Benefits**:

- Dental care
- Employee assistance program
- Extended health care
- Life insurance

Flexible Language Requirement:

- French not required

Schedule:

- Monday to Friday

Supplemental pay types:

- Overtime pay

Ability to commute/relocate:

- Toronto, ON M4R 1L2: reliably commute or plan to relocate before starting work (required)

**Experience**:

- Marketing and Communications: 3 years (preferred)

Work Location: In person

Application deadline: 2023-09-05
Expected start date: 2023-12-01

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