The Kitchen

6 months ago

Toronto, Canada Salt Experiential Commerce Full time

POSITION DESCRIPTION
**ROLE: SOCIAL COPYWRITER**
**TEAM: THE KITCHEN NORTH AMERICA**
**HYBRID: 2 DAYS ONSITE (TORONTO, ON)**

**About The Kitchen**
The Kitchen is a team of creatives, strategists, producers, designers, content creators and social media managers working directly with brands to deliver breakthrough ideas. What makes us different is the way we work. We leverage our unique position inside Kraft Heinz to drive creativity and agility that's only possible with trust and collaboration with our brand partners. Sometimes we're focused on our brands' biggest briefs and campaigns, and sometimes we're creating our own briefs inspired by opportunities that arise from culture and current events. Together, we're breaking down barriers and empowering more -more ideas, from more places, and more opportunities to earn our consumers' attention, and learn more about them.

**Position Summary**
In this role as a Social Copywriter, you are part of an agile social team that is constantly looking for inspiration in the world, culture, and on the internet to find the next opportunity for a breakthrough social content. You are the voice of your brands online and therefore are responsible for shaping the brands' personalities every day with the words and ideas you create for social. You have a deep understanding of your audience, and your brands' passion points to be able to identify opportunities for social content. You have the creative ability to craft the clever responses, humorous posts and meaningful brands act on social that define how your brand comes to life.

You will interface with the community every day, through the lens of earning attention and starting a conversation. You'll collaborate with a content creator and social media manager to ideate and create content for social, and you'll work with an Art Director/Copywriter team to elevate great social ideas into brand acts and elevated content. You help create and steward the playbooks that define the personality of these brands, from their passion points to their tone of voice. You will help ensure that each brand lives up to its unique place in a constantly evolving dynamic world of social media. Your work will make a meaningful impact with a multi-talented team in North America (Toronto & Chicago) that blurs the lines of what advertising can be in today's always-on, socially connected industry.

**Primary Responsibilities**
SOCIAL COPYWRITING: You're a versatile writer who will write a range (from funny to inspiring) content for social and digital channels, helping to build consumer love for your brand and establish cultural relevance.
CONTENT CREATION: You will write, edit and publish engaging posts for various social networks
SOCIAL OPTIMIZATION: You will optimize social media posts (language, tone, message) based on our target audience's behaviors and established brand tone and voice
COLLABORATION: You will work with a Content Creator on images and videos to complement text, and co-create a wide range of social post types and concepts
BRAND PRESENCE CREATION: You'll manage/update social media pages, profiles with on-tone descriptions and news
AD COPYWRITING: you will coordinate with internal teams to create advertising concepts
COMMUNITY MANAGEMENT: You'll respond to questions and comments on our social media pages in a timely and accurate manner or transfer to the social care or escalations team for customer service-related issues.

**Qualifications**
1+ years of experience in a social team or creative department in a related role.
A proven track record of writing for brands with a significant following, ideally for a CPG or lifestyle brand.
A university or college diploma in marketing, advertising, or a related field is preferred.
A history of being able to work with creative teams and strategists, providing expertise and influencing the brand's strategy.
A love and deep understanding of social culture and trends.
Experience with a social media management platform (i.e. Sprout, Sprinklr, Khoros) is required.
Excellent presentation skills and communication skills in a group environment.
A passion for food and food marketing
A desire to do award-winning, internationally recognized work
The Kitchen, Kraft Heinz, and Salt are committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age, or disability.

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