Vice President of Marketing

2 weeks ago

Ottawa, Canada Hard Rock International (USA), Inc. Full time

Overview:
**Join the Band: Vice President of Marketing at Hard Rock Ottawa**

Are you ready to take center stage in the dynamic world of marketing, where innovation meets entertainment? Hard Rock Ottawa is looking for a seasoned Vice President of Marketing to lead our charge into the future. If you're a marketing maestro with a passion for creating unforgettable experiences, then this is the role for you

**About Us**:
At Hard Rock Ottawa, we're not just about gaming; we're about creating an atmosphere that resonates with excitement. Our team is a powerhouse of talent and creativity, and we're on the lookout for a VP of Marketing who can add their unique flair to the mix.

**The Gig**:
Under the direction of the Property President, you'll be the conductor of our marketing symphony, responsible for developing and executing marketing plans that attract Slot and Table games patrons. You'll be the driving force behind creating an atmosphere that makes Hard Rock Ottawa the ultimate choice for gaming entertainment.

**Responsibilities**:
**Key Responsibilities**:

- Creates an atmosphere that induces guests to make Hard Rock Ottawa their choice for gaming entertainment; responsible for actively building and retaining guest relations and acts as a mentor to team members in order to provide superior guest service.
- Exhibit conduct in accordance with all Gaming Regulations and Hard Rock departmental policies and procedures.
- Develop new business relationships and maintain relationships with existing patrons through frequent personal contact in order to generate new and incremental gaming trips from high level guests and increase gaming revenue.
- Determine and approve the issuance of appropriate player reinvestment such as complimentary and gifts. Attend functions hosted by property to serve and assist invited guests.
- Serve as an ongoing ambassador and advocate for our gaming product and amenities to valued guests.
- Maintain professional and courteous relationships with team members in Player Development and across all departments to enhance the productivity and effectiveness of the Player Development department and all property operations.
- Maintain the highest standards of ethical business conduct.
- Develop department members’ knowledge and skills through education, training, coaching, corrective counseling, etc.
- Demonstrate a commitment to ensuring responsible gaming and responsible alcohol service by discreetly notifying appropriate management of concerns and observations.
- Conduct personal behavior and select, train, coach, counsel, appraise and retain direct reports who consistently perform actions and behaviors that reinforce the Company’s Mission and Values of Communication, Integrity, Fun, Respect, Accountability, Passion and Dedication.
- Ensure prompt and discreet notification to appropriate management and/or the Ethics Hotline of any observation of illegal acts or internal ethics violations.
- Ensure appropriate staffing levels to best manage labor costs while maintaining outstanding guest service.
- Stays abreast of the current trends and practices within area of responsibility and communicates pertinent information to management, peers, direct reports, and team members as appropriate.
- Performs all other duties as assigned and adheres to all OLG and departmental standard operating procedures.
- Develops and executes marketing plans and programs, both short and long range, designed to attract Slot and Table games patrons.
- Continually evaluates the timely adjustment of marketing strategy and plans to meet changing market and competitive conditions.
- Recommends changes in basic structure and organization of the marketing group to ensure the effective fulfillment of objectives assigned and provide the flexibility to move swiftly in relation to marketing problems and opportunities.
- Advises Senior Marketing Manager and other Marketing Leaders of budgeting requirements, forecasts and overall operating effectiveness.
- Responsible for the development and implementation of marketing policies, procedures and programs.

**Requirements**:

- University degree or equivalent.
- 15+ years of experience in player development, including executive host or director-level experience.
- Proficient in MS Office.
- Proven financial management and budget experience.
- Proven financial management/budget experience required.
- Gaming Industry, including the role as it related to various principles and practices of a capital and operational budget.
- Principles of supervision, training, and performance evaluation.
- Light and Wonder CMP
- HALO
- Knowledge of market trends

**What Sets You Apart**:

- Must be self-motivated and able to work under pressure, handle situations in a timely manner, and work independently.
- Must be able to communicate effectively in person, on the telephone, and in writing.
- Ability to resolve stressful situations. Must be able to make sound complimentary decisions based on trac

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