Content Writer

7 months ago


Oakville, Canada Finsana Full time

Salary:
Finsana is a global fintech company that specializes in catering to underserved and underbanked consumers. Our organization has a passion for helping people financially through our technology solutions which has allowed us to serve millions of consumers globally.

Headquartered in Montreal Canada, with offices in the United States and Latin America, we encourage personal and professional growth in equal measures. To create the best possible experience for our employees, we continuously invest in our teams and provide opportunities for growth.

**RESPONSIBILITIES**
- Create original content as needed for publication mostly online and possibly in print within the financial/lending vertical
- Enhance and improve the companies current brand's style guide and content requirements
- Understand the needs of the company's primary audience of subprime consumers
- Take direction from marketing and product teams to generate relevant content for online campaigns
- Proofreading existing and new content for errors and inconsistencies.
- Creating compelling headlines and body copy that will capture the attention of the target audience and lead the customer through the customer flow.
- Organize writing schedules to complete drafts of content or finished projects within deadlines
- Utilize industry best practices and familiarity with the organization's mission to inspire ideas and content
- Create & Follow an editorial calendar, collaborating with other members of the team to ensure timely delivery of materials
- Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement
- Use search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results

**QUALIFICATIONS**
- Proven record of excellent English writing skills and language, including idioms and current trends in slang and expressions, French as an asset
- Ability to work independently with little or no daily supervision
- Strong interpersonal skills and willingness to communicate with clients, colleagues, and management
- Ability to work on multiple projects with different objectives simultaneously
- Good time management skills, including prioritizing, scheduling, and adapting as necessary
- Proficiency with computers, especially writing programs, such as Teams and Microsoft Word, Excel, Outlook, PowerPoint, and SharePoint
- Keep up to date with industry tools and platforms that could be implemented in the day-to-day operations

**Benefits**:

- Competitive salary
- Personal/sick days paid
- Health, dental and life insurance for you and your family
- Work-life balance
- Stable working hours (day shifts)
- Casual dress code
- Beverages and snacks
- Employee referral program
- RRSP program


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