Marketing & Communication Manager: Products

6 months ago

SaintLaurent, Canada ABB Full time

**Marketing & Communication manager: Products**:
**Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.**:
The Products Marketing & Communication Manager is responsible for developing and executing local marcom plans for the Canadian market of the assigned business line’s product groups, segments and solutions, that are aligned with business goals, industry Products goals and overall strategy of ABB Electrification. The person in this position will serve as a trusted colleague and partner to the relevant industry Products leads, local Business Line management team and Product Market Managers, as well as local marketing and sales colleagues as required. He/She must be in relentless pursuit of determining where our customers perceive value and help our Product Groups align their value proposition with the customers’ buying criteria. Ultimately, the person filling this role will work continously to develop and sell value propositions that increase awareness, engagement and drive sales.

**Your responsibilities**:

- Develop and execute local Smart Power and Smart Buildings Producs marcom strategy and activities that aligns with Industry Products and business line goals and broad ABB strategy.
- Localize global content or create content when needed to support campaigns globally, including value propositions, copywriting, press releases, webinars, success stories, internal articles, flyers, brochures, catalogs, video scripts, interviews, advertisements, social media and online contents and posters
- Actively research and forecast events / initiatives to drive awareness around the ABB brand in your area of responsibility ex. Industry summits, events, publications, etc
- Drive product launching campaign along with Product Managers.
- Serve as the business lead for events related to the required business line for local Canadian events, including on site support if needed
- Responsible of coordination and harmonization of the communication material according to Business requirements/guidelines
- Drive the creation of all marketing collateral including definition of common templates (e.g. ordering pages, etc.), ensure proper English and French usage
- Collaborate with key functions including the global Marketing comms, sales and marketing and customer experience to support the development of effective materials for target audience
- Collaborate with all related internal contacts to ensure alignment, efficiency and effectiveness in the implementation of the commercial strategy.
- Offer new and innovative ideas to reach target customers, respectively challenging historical activities and status quo
- Work with Country Communicators to ensure local business communication plans and campaigns are aligned with the global marketing communications strategies, plans and campaigns.
- Develop and manage effective, timely and relevant internal communications for sales channels
- Ensure message (e.g. value propositions) and branding compliance and consistency

**Your background**:

- University degree
- More than 5 years of industry experience in relevant marketing communication positions, including industry experience and project management
- Appreciation for working in international environments (strong intercultural skills)
- Excellent copywriting and editing skills, able to simplify complex technical contents into appealing marketing messages and contents
- English as native language
- Good understanding of the complexity of the Canadian market and specifically the key industries critical to the success of Electrification.
- Digital expertise in leveraging and adopting CRM and digital marketing tools and platforms.
- Desire to seek out new and innovative communications techniques, tools and approaches
- Excellent interpersonal, verbal and written communication skills
- Comfortable interacting with senior leaders as well as technical specialists
- Expert storyteller
- Bilingual
- Experienced in events management and social media marketing and channels
- Balance of strategic thinking and pragmaticism comfortable “rolling up one’s sleeves” while seeing the big picture.
- Proven to deliver desired results through collaboration, influence, empathy and change management
- Strong ability to work with ambiguity and agility to adapt to constantly changing set of circumstances.

**Benefits**:

- Retirement plan
- Healthcare plan
- Accident insurance
- Wellbeing program

**More about us**:

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