Marketing Manager

4 months ago

SaintLaurent, Canada Copeland Full time

**About Us**

We are a global climate technologies company engineered for sustainability. We create sustainable and efficient residential, commercial and industrial spaces through HVACR technologies. We protect temperature-sensitive goods throughout the cold chain. And we bring comfort to people globally. Best-in-class engineering, design and manufacturing combined with category-leading brands in compression, controls, software and monitoring solutions result in next-generation climate technology that is built for the needs of the world ahead.

Whether you are a professional looking for a career change, an undergraduate student exploring your first opportunity, or recent graduate with an advanced degree, we have opportunities that will allow you to innovate, be challenged and make an impact. Join our team and start your journey today

T his is your opportunity to join our fast-paced team as the Marketing Manager to plan and activate successful marketing initiatives and campaigns for our award-winning Verdant brand.

Verdant is an industry leading premiere manufacturer of Energy Management Thermostats. Verdant offers simple-to-use wired and wireless thermostats which are plug and play, have accessories to handle any scenario and can be controlled, managed and monitored via the internet.

**AS **A **MARKETING MANAGER **, YOU WILL **BE RESPONSIBLE FOR**:
**Planning / Research**
- Participate in yearly planning with sales and product teams to align on key goals and objectives, which you will use to help build out an annual marketing plan to hit revenue goals.
- Support the execution of annual research studies fo cused on learning new insights/trends with both current/potential customers.

**Activation**
- Drive the strategy and execution of B2B integrated campaigns across marketing channels that include traditional, digita l, and PR.
- Execute marketing campaigns for key hospitality partnerships.
- Develop marketing briefs that are leveraged to initiate and guide projects with either internal marketing teams or agency partners.
- Provide s ales s upport, helping develop presentations, case studies and other sales materials.
- Manage organic social channels through an agency partner, driving strategy and developing monthly content.
- Lead communication plans focused on new product launches and new features across all channels.
- Leverage project management tools to help track/keep projects on time.

**Agency / Supplier Management**
- Work with agency partners that support Copeland in PR, social, creative, and video development.

**Cross-Functional **Team Management**
- Be a business liaison between Enterprise Marketing and the Verdant Business and advocate for the business’ priorities.
- Operate in a matrixed organization by working with marketing leaders and peers as well as the business stakeholders, including the VP/GM, sales, product management, market management, and other core functional teams.

**Reporting**
- Our marketing team drives outcome-based marketing, and this role will help drive reporting and dashboards to show success metrics across product categories and marketing functions - ensuring we are continually testing and adjusting to achieve short
- and long-term objectives.

**Brand Steward**
- Understand our portfolio of brands, their products, and their respective markets and customers and serve as the driving force behind product and customer messaging.
- Track industry trends and share with the larger team.

**REQUIRED EDUCATION, EXPERIENCES & SKILLS**:

- Bachelor’s degree required (Business/Marketing/English/Communications degree preferred)
- 4-7 years of experience in brand/marketing management or a related position
- Strong project management skills with the ability to set and meet deadlines for multiple projects simultaneously
- Self-starter with the ability to quickly solve challenges/problems
- Ability to manage and grow relationships with cross-functional teams
- Strong verbal and written communications skills with expertise in Microsoft Word, Excel, and PowerPoint
- Fluent in English, with excellent written and oral communication skills (this role primarily supports a U.S. based customers.)
- Authorization to work in Canada without sponsorship

**PREFERRED EDUCATION, EXPERIENCES & SKILLS**
- Master’s Degree in Business Management or Marketing
- Experience either working with or at mid to large-sized marketing and/or digital agencies.**WHY JOIN VERDANT?**

Verdant is an industry leading premiere manufacturer of Energy Management Thermostats. Verdant offers simple to use wired and wireless thermostats which are plug and play, have accessories to handle any scenario and can be controlled, managed and monitored via the internet. Commercial building owners turn to us when they want to achieve a significant reduction in their energy consumption, they’re tired of dealing with humidity related issues and want to increase the life span of their HVAC units.

We want our employees to en

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