Communications and Marketing Leader

3 months ago

SaintLaurent, Canada ABB Full time

**Communications and Marketing Leader**:
**At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. Write the next chapter of your ABB story.**:
**This position reports to**:
Canada Marketing & Sales Mgr

**Your role and responsibilities**:

- Strategic Planning: Develop and implement marketing and communications strategies aligned with business area/division marketing and sales strategy and budget. - Marketing Action Plans: Manage action plans to support local division growth ambitions and strategy. - Content Management: Create and manage content for different stages of the buying funnel (awareness, consideration, intent to purchase), including internal articles, customer success stories, case studies, presentations, scripts, podcasts, and market collateral. - Lead and Nurturing Campaigns: Partner with the local sales team to execute lead and nurturing campaigns, events, and tradeshows. - External Thought Leadership: Collaborate on an effective thought leadership and social media strategy to elevate the position of Distribution Solutions locally. - Editorial Calendar Management: Lead the local external customer communications editorial calendar and content strategy. - Market Analysis and Strategy: Underdtands strategic segments and business opportunities, define strategy/business plans, and coordinate with relevant teams. - Quality Metrics and Compliance: Define quality metrics for marketing initiatives, review and evaluate results, and ensure compliance with ABB’s core values and standards. - Collaboration and Leadership: Collaborate with stakeholders for competitor analyses, coach and develop the marketing team, and drive knowledge sharing and cross-collaboration.

**Qualifications for the role**:

- Bachelor’s Degree in Marketing, Advertising, PR, Communications, or a related field.
- Minimum of 10+ years’ experience in communications and marketing positions.
- Strong writing and editing skills with experience in lead and nurturing campaigns.
- Proficiency in marketing automation tools.
- Highly collaborative leader capable of leading in a matrixed organization.
- Proficient computer skills, including Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel).
- Excellent analytical, time-management, and project management skills.
- Experience working in a multinational organization.

**Benefits**:

- Retirement plan
- Accident insurance
- Healthcare plan
- Wellbeing program

**More about us**:

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