Marketing Specialist

3 months ago

Mississauga, Canada Panasonic Canada Inc. Full time

**Panasonic Canada Inc.**

For over 100 years, Panasonic has been committed to enhancing the well-being of people, communities, and society. Our technologies and solutions have been developed with one aim in mind: to enrich our lives and make life better - simpler, healthier, safer, more enjoyable, and more sustainable. Panasonic Canada Inc. (PCI) is a leading technology provider to businesses, government agencies and consumers across the region. The company leverages its strengths in Living Spaces, Immersive Entertainment, Sustainable Energy, Automated Supply Chains and Connected Solutions to provide lifestyle solutions to consumers as well as secure and resilient integrated solutions for B2B and B2G customers. We are proud to be recognized as one of **Greater Toronto’s Top Employers** for 2020, 2021 and 2022. Come join our journey.

**What Panasonic Canada Inc. Offers**
- Comprehensive Medical, Dental and Vision Coverage with a Health Spending Account
- Panasonic Retirement Pension Plan (RPP/DCPP)
- Group Retirement Savings Plan (RSP)
- Generous Parental Leave Top Up
- Education Assistance Program/ Tuition Reimbursement
- Employee Purchase Program
- Employee & Family Assistance Program (EFAP)
- Competitive Rates on Home and Auto Insurance
- Employee Volunteer Program - Paid Time Off for Volunteer Days

**Panasonic Canada Inc. Hybrid Work Model**

Panasonic Canada Inc. supports a hybrid work model. We understand that flexibility is essential for employees to do their best work while also balancing personal and life needs. Employees can expect to be in the office for a variable number of days per week based on the needs of the business unit, while having the ability to also work remote.

Panasonic Canada Inc. offers a Flexible Work Options policy which includes the ability to work remote, mobile, and create a compressed work schedule.

**Marketing Specialist - Direct to Consumer (D2C)**

Monitors, develops, and maintains the D2C/marketplace portal environments to optimize the performance and channel growth opportunities, ensures the searchability of D2C/marketplace channels through best-in-class SEO and leads digital shelf merchandising on the platforms. Develops and executes performance-based metrics, analysis and action to stimulate and optimize D2C/marketplace results and new business opportunities with a strong emphasis on growing the Amazon business both direct and Marketplace environment. Plans, develops and executes Meta digital campaigns to grow brand awareness and grow conversion rates.

**Please note this is a full-time opportunity.**

***

**Office based work will be performed from our Mississauga office at Ambler Drive.**

**Responsibilities**:

- Leads the strategy, execution and optimization of Panasonic Canada's Amazon PPC growth profitability and brand recognition. Creates, executes and manages Amazon campaigns including keyword research, day to day optimization and reporting.
- Contributes to and monitors the Amazon PPC budget and forecast. Engages Amazon Marketing Group (AMG) for planning and execution of sales and marketing activities to ensure that the business delivers profitable, sustainable growth and the right return on investment.
- Plans, develops and executes digital marketing campaigns, and promotions on Meta, to build brand, channel and category awareness to achieve customer experience, engagement and monetization goals across D2C channels. Evaluates, monitors and improves searchability of D2C channels through best-in-class SEO tactics.
- Monitors, manages and reports on the marketplace and portal environments of D2C channels including buy box management, out of stock monitoring, map compliance with 3P oversight/monitoring, customer care investigation and follow up, active SKU management and collaboration with logistics stakeholders for unique D2C support to enhance brand and product visibility and increase D2C business metrics.
- Develops promotional strategies tailored to the eCommerce marketplace (e.g., Walmart, BestBuy, Costco, Home Depot etc.). Manages and optimizes product listings on various online marketplaces, content syndication, develops and implements strategies to increase sales and profitability on all marketplaces. Ensures product listings are attractive and competitive.
- Develops and manages KPI dashboards to measure the performance of ecommerce channels and generates market, industry and shopper insights to share across marketing and ecommerce teams.
- Bachelor's degree, Community College Diploma, or equivalent relevant experience in eCommerce, digital marketing, shopper marketing, or related discipline.
- 2-4 years related experience.
- Solid understanding of eCommerce platforms and digital shelf merchandising.
- Strong knowledge of Google Analytics, GTM, SEO, online CMS (content management systems) required.
- Solid understanding of sales & marketing actionable KPI's. Working knowledge of content syndication tools, SAP and Salesforce Marketing Cloud would b

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